Datasparq joins Strategy& to strengthen AI and data capabilities in UK

Strategy&, PwC’s global strategy consulting business, has agreed to acquire Datasparq, a specialist AI and data consultancy, enhancing its ability to help private equity and corporate clients accelerate growth and unlock value through data and AI.

Part of PwC since 2013, Strategy& is an international consulting firm, with more than 4,500 consultants across over 75 global offices – and backed by the Big Four firm’s wider network of over 365,000 employees. In the UK, Strategy& operates primarily out of London as part of PwC’s deals line of service, while also handling non-deals corporate strategy.

Datasparq meanwhile is a London-based end-to-end data and AI transformation partner. Named a 2026 Great Place to Work in the UK, the consultancy hosts around 20 employees, offering advice in AI strategy, data platform development, and intelligent solutions across sectors including private equity, supply chain, and professional services. Clients meanwhile include GSK, GXO, and easyJet.

The move to acquire Datasparq will enhance Strategy&’s fast-growing value creation wing, combining its strategic, sector and functional expertise with Datasparq’s capabilities in data engineering, applied AI and emerging agentic technologies. Together, they will help clients identify opportunities earlier, accelerate transformation programmes and drive sustained performance improvement through technology-enabled solutions.

Nicola Preedy, head of deals in PwC’s UK outfit, said, “Our clients are increasingly focused on turning the potential of data and AI into measurable business outcomes. Bringing Datasparq into PwC will strengthen our ability to help organisations unlock, accelerate and sustain value across the deal lifecycle, supporting faster and more effective value creation through data, AI and advanced analytics. By combining strategic insight with deep technical expertise, we will be better positioned to help clients move more quickly from identifying opportunities to delivering results. This is particularly important in private equity, where speed, execution and the ability to realise investment potential remain key differentiators.”

Following completion, Datasparq’s team of AI engineers, data scientists and specialists will join Strategy&, creating a market-leading proposition for organisations looking to accelerate growth, improve decision making and realise the full potential of their data. The combined business operating under Strategy& will design, build and deploy AI and data solutions across the transaction lifecycle, from pre-deal diligence through to post-deal business transformation. This builds on PwC’s extensive work across the private equity ecosystem, supporting over 90% of the world’s largest PE investors and advising on more than half of PE deals globally through buy-side, sell-side and portfolio company engagements.

John Wyllie, founder and CEO of Datasparq, added, “We’re incredibly excited to be joining Strategy& and the wider PwC network. We’ve spent years building real depth in applied AI, product design and engineering, but what excites us most about this move is the breadth of additional capability we get to work alongside. There is deep industry and sector experience across the private equity and corporate sectors of PwC’s Deals business, functional expertise well beyond data and AI, from operations to finance to supply chain. Combined with a global broader footprint, this gives us the opportunity to apply what we’ve built at a scale we could not have reached on our own.”