Accenture buys controlling stake in German design studio SinnerSchrader

19 April 2017

Accenture has acquired a controlling stake in Germany-based SinnerSchrader, significantly boosting the Accenture Interactive's presence in the design space across the DACH region. The acquisition sees more than 500 professionals, including creatives, consultants and developers, integrated into Accenture Interactive's wider offering of end-to-end customer experience journeys.

SinnerSchrader is a Hamburg-based digital design agency. The agency, which was founded in 1996 and floated on the Frankfurt Stock Exchange in 1999, focuses on the design and development of digital products and service. The firm, which has more than 125 creatives, 125 consultants and 250 developers, supports a range of high-level clients, including BMW and McDonald's, with the challenges faced by, among others, changes in consumer sentiment and behaviour, and technological development. The firm has offices in Berlin, Frankfurt, Munich, Hanover and Prague.

In line with wider trends in the consultancy market, Accenture has in recent years expanded its reach into the design space, setting up Accenture Interactive, and among others, acquiring and integrating agencies like Fjord and take a majority stake in IMJ Corporation.

Accenture acquires controlling stake in SinnerSchrader

The acquisition of a controlling stake, 62% of shares, in SinnerSchrader further underscores the firm’s presence in the space, as well as significantly increasing its respective expertise and capabilities for clients. Through the creation of an integrated offering between the companies, the firm hopes to offer an end-to-end services offering in the customer experience space.

The deal, which has received clearance from antitrust authorities, involved an offer of €9 per share, which represents a 58% premium on the agency’s volume weighted trade price over the past 12-months. The offer acceptance period ends on May 8; the agency’s management and supervisory board have recommended “to accept the offer of Accenture in their statement pursuant to §27 WPÜG on April 6, 2017.”

Remarking on the acquisition, Rainer Balensiefer, head of Accenture Interactive for the DACH area, remarks, “Together, we are building Accenture Interactive as the leading agency for a holistic customer experience offering in Germany that helps clients digitally transform in an experience-led economy. We are committed to preserving SinnerSchrader’s interdisciplinary culture and studio network which will be crucial to drive the expansion of Accenture Interactive across Germany.”

SinnerSchrader CEO, SinnerSchrader, will take the helm of Accenture Interactive in Germany, Austria and Switzerland following the closure of the deal, says, “Our work and our clients will benefit greatly from this unique combination. Linking SinnerSchrader’s proven digital expertise to Accenture Interactive’s connected offering and truly global network will unlock next-generation customer experience and digital transformation services for companies and brands in Germany. Becoming part of Accenture Interactive also means exciting new opportunities for our talent.”


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SQW Group purchases property-based regeneration consultancy

19 April 2019

UK consulting firm SQW Group has completed its first acquisition since it completed a management buyout in January 2019. BBP Regeneration joins the company having collaborated with SQW for more than 20 years.

Established in 1983, SQW Group now operates all over the world. Comprising SQW, Oxford Innovation, Oxford Innovation Services – one of the UK’s leading innovation centre operators – and Oxford Investment Opportunities Network, the organisation’s origins can be traced to Britain’s two ancient university cities: Oxford, through Oxford Trust founders, Martin and Audrey Wood, and Cambridge, through SQW’s work in producing The Cambridge Phenomenon.

The consultancy specialises in public policy, working with entities from the public, private and voluntary sectors to research, develop, implement and evaluate social and economic development interventions. It now employs over 250 people across regional offices in London, Oxford and Edinburgh, and provides business support to over 4,000 entrepreneurs and small businesses each year. At the start of 2019, SQW secured its independence in a management buyout, advised on by M&A experts from Liberty Corporate Finance and Penningtons Manches.

SQW Group purchases property-based regeneration consultancy

SQW has strengthened its position as a provider of services across the business spectrum with the acquisition of BBP Regeneration. Founded in 1994, the consulting firm specialises in land and property-based regeneration and growth schemes, and is a leading social and economic development consultancy. 

The two firms first worked together over 20 years ago, when SQW and BBP collaborated to develop the first Regional Economic Strategy for the South East. More recently, they developed an economic strategy for Thanet and are now working together in locations stretching from Cwmbran via Oxfordshire to London.

With the addition of BBP, SQW can now provide an integrated advisory service for organisations developing property schemes which deliver economic benefit to their local area. By joining SQW, meanwhile, BBP hopes to further enhance its ability to support clients in delivering property and place-making ambitions. 

Speaking about the deal, SQW CEO David Crichton-Miller commented, “The UK more than ever needs solutions to the challenges of places – of high streets under threat, of meeting housing delivery targets, and of both economically over-successful and economically challenged towns and cities – and the combination of SQW and BBP is uniquely suited to developing those solutions. [This deal] brings together critical and complementary services relating to places to serve our clients with leading edge and practical advice.”

Andy Smith, Director of BBP Regeneration, added, “SQW shares with BBP the same values of seeking to provide outstanding, practical, real world advice that helps get buildings built and places developed.  We greatly look forward to the opportunities that come from joining our two organisations together.”