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Millward Brown |
News | M&A in consulting
An overview of Millward Brown news in the UK on M&A in consulting:
Consulting industry
M&A in consulting
2
Functional area
Marketing
2
Industry
Online
1
Themes
Millward Brown Digital buys US based InsightExpress
Millward Brown, one of the largest brand and media consulting agencies, has acquired InsightExpress, a U.S. based provider of media analytics for brand marketers. InsightExpress will be integrated into Millward Brown’s Digital busi
27 August 2014
Millward Brown buys marketing firm EffectiveBrands
Millward Brown, a subsidiary of WPP, has acquired the Dutch-based EffectiveBrands, one of Europe’s leading strategic marketing consulting firms. Millward Brown will combine EffectiveBrands with Millward Brown Optimor, its strategy consulting
19 June 2014
More Millward Brown news
Millward Brown hires Louise Ainsworth as CEO UK
Millard Brown has hired advertising veteran Louise Ainsworth to serve as the CEO of its UK operations.
12 April 2016
Millward Brown offers digital behaviour tracking solution
Brands are worth billions and finding ways to understand how consumers react to marketing campaigns around brands is therefore of key importance.
03 February 2016
Millward Brown & comScore partner for brand analytics
Millward Brown and comScore have partnered up to deliver a combined brand analytics programme to identify the end-to-end process of advertising campaigns, from the initial exposure to how that exposu
18 January 2016
Millward Brown and Facebook partner for ad efficiency
The digital branch of Millward Brown and social media platform Facebook have partnered up to provide marketers with a mobile solution to measure their advertisement effectiveness on both the Facebook
13 November 2015
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