McKinsey & Company | Research | Marketing

An overview of McKinsey & Company research in the UK:

Accenture, Deloitte and McKinsey spent $1.2 billion on agency acquisitions The consulting industry’s collective spend on marketing and advertising powered past the $1 billion mark in 2017, according to new data.
05 February 2018
Brand loyalty not enough to guarantee custom Top companies holding onto customers through brand loyalty alone is becoming increasingly difficult, according to a rectent report.
05 July 2017
Actively engaging frontline staff is key for successful transformation Actively engaging line managers and frontline staff are key parts of the wider organisational transformation puzzle, a new report finds.
01 March 2017

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