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McKinsey & Company | News | Sales

An overview of McKinsey & Company news in the UK:

Brand loyalty not enough to guarantee custom Top companies holding onto customers through brand loyalty alone is becoming increasingly difficult, according to a rectent report.
05 July 2017
Actively engaging frontline staff is key for successful transformation Actively engaging line managers and frontline staff are key parts of the wider organisational transformation puzzle, a new report finds.
01 March 2017
Automation is transforming customer care and call centre landscape The customer-care journey is changing as new customer expectations are met with automation and digitalised solutions.
08 November 2016
McKinsey: Digital brand capabilities eat the competition Companies that fit a variety of digital channels into their marketing engagement are capturing large swaths of consumers, research by McKinsey & Company shows.
30 July 2015
McKinsey: Marketing & sales capabilities bolster growth Implementing modern marketing and sales capabilities can help average performing businesses significantly improve growth rates, according to recent research from McKinsey.
13 April 2015
McKinsey: 6 steps to transform marketing & sales skills In order to keep up with the ever-changing global economy, businesses should possess superior internal capabilities, most notably commercial capabilities in marketing and sales, McKinsey & Company po
30 March 2015
McKinsey: Digital capabilities boost sales conversion Companies that fit a variety of digital channels into their marketing engagement are capturing large swaths of consumers, McKinsey & Company research shows.
17 March 2015
Deloitte & McKinsey advisors release business book Former Deloitte & McKinsey consultants Josemaria Siota and Luiz Zorzella have, after three years of research, published their book titled Revenue Growth: Four Proven Strategies.
29 December 2014
McKinsey Solutions signs partnership with Eversight McKinsey Solutions, the data analytics and software unit of strategy consultancy McKinsey & Company, has agreed a partnership with Eversight, a provider of cloud-based sales and marketing services.
05 November 2014

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