Capgemini | Research | Marketing

An overview of Capgemini research in the UK:

CMOs become increasingly responsible for business growth Marketing leads and teams are having to become more holistic in their approach, as they look to build data-driven approaches to build better informed strategies.
29 September 2021
Legacy IT operations slow profitability, customer experience and innovation Large companies which have successfully upgraded their legacy IT are reaping the benefits.
26 June 2018
Customers and companies out of sync when it comes to customer service 75% of company executives believe that their organisations are customer-centric, while just 30% of customers agree.
03 August 2017

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