MCA adds Thought Leadership category to MCA Awards
The MCA has announced that it this year will expand its annual MCA Awards with a new award for the Best Use of Thought Leadership. With the addition the total number of award categories rises to twenty-three.
Every year the Management Consultancies Association (MCA) – the representative body for management consultancy firms in the UK – organises the ‘MCA Awards’. Running for 18 years now, the awards have grown into the leading event that celebrates high-quality performance within the consulting industry.
The MCA Awards to date had 22 categories: 13 project categories*, six individual categories** and three overall awards – Project of the Year, Consultant of the Year and Best New Consultancy. Against the backdrop of the increasing importance of thought leadership in the industry, the organisers have decided to introduce a new and 23rd award, dubbed the ‘Best Use of Thought Leadership’, which will identify the piece of research by a consulting firm which has had the greatest impact. The impact could be in developing the capabilities and skills of the firm, launching a new service, supporting excellent client service and projects, stimulating wider debate in management and public policy, or in building brand and marketing strength.
According to Alan Leaman, CEO of the MCA, the new award category will be well received by the industry: “Besides the well- established project and individual consultant categories, we believe that the Thought Leadership Award will generate real enthusiasm and commitment from all types of consulting firm. We’re expecting a strong flow of entries.”
The MCA Awards will open for entries in two weeks’ time. Following a thorough evaluation of all entries, the winners will be announced at a gala dinner at the Park Plaza Westminster on 23rd April 2015.
* Change Management in the Private Sector, Change Management in the Public Sector, Commercial Excellence, Customer Engagement, Finance and Risk Management, Innovation, International, People, Performance Improvement in the Private Sector, Performance Improvement in the Public Sector, Social and Environmental, Strategy and Technology.
** Change Management Consultant of the Year, HR Consultant of the Year, Performance Improvement Consultant of the Year, Strategy Consultant of the Year, Technology Consultant of the Year and Young Consultant of the Year.
