Data consultancy Butterfly Data joins industry trade body techUK
Butterfly Data, a data consultancy from Wales, has become member of techUK. The trade body represents more than 1,000 companies which are helping to implement digital transformation across the UK economy.
Among techUK’s membership, there are obviously a number of the world’s leading business technology brands. These include Amazon Web Services, Microsoft and IBM. But alongside this are a wide array of business consultancies, who work to help their clients – in both the private, and public sector – to make the most of new forms of technology; from blockchain and the internet of things to AI. Among this cohort are Accenture, Analysis Mason, DXC Technology, Capital, Tata Consultancy Services, and Kyndryl.
Joining that list is Butterfly Data. Founded in 2003, the Cardiff-headquartered consultancy is a specialist data management advisory, with experience delivering end-to-end data solutions for public and private sector organisations, including central government, defence, healthcare, emergency services, utilities and financial services.
techUK works with global brands to shape how technology serves the UK, including its public sector digital transformation agenda. According to a release from Butterfly Data, that is the same space the firm operates in every day – “helping government departments turn messy, siloed data into something they can actually trust and build on”. Looking ahead, the firm hopes that techUK membership can therefore provide its experts with “a seat at that bigger table”.
“Joining techUK gives us a stronger voice in conversations that matter to our clients," said Rob Norrish, sales director with Butterfly Data. “Public sector organisations are under real pressure to modernise, and being part of a community that is actively shaping policy and practice around data and AI means we can take sharper thinking back to the departments we work with.”
The firm will now work to actively participate in techUK’s working groups and policy discussions around data, AI and public sector technology. This includes sharing what its specialists are seeing on the ground, with clients like the NHS, DWP and the Home Office.
Norrish concluded, “We are looking forward to getting stuck into techUK’s events and programmes over the coming months and, in the longer term, being part of a community that is pushing for the same thing we are: technology that actually works for the people who depend on it.”

