Rhian Woods joins OC&C as partner in retail sector
OC&C Strategy Consultants has appointed Rhian Woods as a partner in its London office. She joins with a breadth of over 25 years of experience within strategic consulting, professional services, marketing, and customer strategy.
Will Hayllar, global managing partner at OC&C, commented, “We’re thrilled to welcome Rhian to the partnership. She brings a rare combination of strategic thinking, hands-on experience, and deep expertise in leveraging analytics to unlock commercial value. Her appointment reflects our continued investment in the capabilities that matter most to our clients.”
Woods joins the firm within the fast-growing retail and leisure sector; with over twenty-five years of experience spanning strategic consulting, professional services, marketing and customer strategy. Most recently, she was a partner in PwC’s Strategy&, and has also held leadership roles in dunnhumby, the customer data science firm owned by Tesco, M&C Saatchi, as well as Ogilvy in WPP.
Her arrival reinforces OC&C’s commitment to delivering creative strategies that not only look good on paper but are practical – and above all – actionable. By combining strategic expertise with deep analytical capability, Woods strengthens the firm’s ability to help clients make better decisions and unlock lasting impact.
Woods also takes on global leadership of the analytics function – a core capability that increasingly underpins strategic decision-making across all sectors. Her appointment reflects the firm’s ongoing investment in helping clients harness the power of advanced analytics to unlock sharper insight and deliver stronger customer and commercial outcomes.
Commenting on her appointment, Rhian said, “Fusing bold strategic thinking with advanced analytics is fundamental to how businesses compete, optimise and create value. I am delighted to join the OC&C partnership to lead the next chapter in developing our capabilities to help our clients make better decisions and unlock new opportunities”
Founded in 1987, OC&C is a global strategy consulting firm that brings clear thinking to complex issues facing today’s management teams. The firm’s retail team has provided an important talent pipeline in recent years. Mairi Fairley was appointed chair of OC&C earlier in 2025, having joined OC&C in 2007, before rising through the ranks as a retail strategy expert.
