Liquid celebrates 20th anniversary with rebrand

Birmingham-based professional services firm Liquid has celebrated its 20th year in business. To mark the occasion, the firm has announced a refresh of its logo, alongside the launch of a ’20 acts of kindness’ campaign supporting local charities.

Founded in 2004, Liquid is a fully integrated communications consultancy, operating across the globe with offices in Birmingham and Brisbane.  Driven by strategic thinking and creative ideas, Liquid delivers outstanding results and strong return on investment, providing influential work within a number of sectors including food and hospitality, financial services, property, education and the public sector.  

Over its first two decades in business, Liquid has also won numerous awards and accolades. In 2022, was named PRCA’s global ‘Large Consultancy of the Year’, and it was also recognised at Midlands Marketing Awards Agency of the Year in 2023.

2024 sees Liquid celebrating its 20-year anniversary. To mark this milestone, Liquid has announced an identity rebrand. The consultancy’s new electric blue logo pays homage to its age, featuring the slogan ‘Creating Conversations for 20 years’. The modified website highlights Liquid’s key pillars, making conversations, connections, and campaigns, demonstrating the varied expertise within the integrated agency.  

Elisabeth Lewis-Jones, CEO of Liquid, said, “Our new logo design sees our name placed inside a megaphone, as we shout about the agency’s proven history and the pride felt for the immense work conducted over the last two decades. It’s been 20 wonderful years since Liquid was incorporated and we’ve come a long way from a garage in Bromsgrove. I’m so proud to see the agency where it is today, with an incredibly skilled and integrated team working in 25 jurisdictions and across 19 time zones, with offices based in Birmingham UK, Brisbane, Jersey, Guernsey and representatives in France and Germany. 

At the same time, Liquid has launched a new drive to encourage employees to go above and beyond their daily acts of kindness. Liquid has donated £400,000 to charities over the last four years. Funds awarded to charities include Change into Action, Whitley Fund for Nature, British Transplant Games, and the Cyrille Regis Legacy Trust. Now, the 20 Acts of Kindness Campaign will build on this legacy.

Lewis-Jones added, “Our employees are a brilliant representation of the core values Liquid holds, which is why this year, we’re motivating the company to commit to 20 Acts of Kindness. This can be anything from volunteering at a local food bank to climbing the three peaks for charity.”