Elixirr acquires Insigniam to boost US and Europe presences
UK headquartered Elixirr has acquired management consultancy Insigniam for an undisclosed deal. The move will enable Elixirr to expand its footprint across Europe and North America.
Stephen Newton, CEO and founder of Elixirr, said, “I am exceptionally proud to expand our team, bringing in those who share in Elixirr’s ethos, entrepreneurial spirit and desire to create meaningful change – and in Insigniam we have found exactly that. Insigniam has built a prestigious reputation and is trusted by world-leading clients... When combined with Elixirr’s strategy, technology and execution capabilities, together we can offer our respective clients much greater value to meet their toughest challenges in an even more impactful, dynamic way.”
Founded in 2009, Elixirr is an award-winning global consulting firm working with clients across a diverse range of industries, markets and geographies. The firm initially set out to be ‘the challenger consultancy’, and do things differently than the large corporate consultancies dominating the industry. In recent years, reports from the firm suggest this approach is paying dividends – with Elixirr noting strong results through the first half of 2023, with a 23% revenue increase to £41.1 million – at a time when many of the industry’s largest players seem to have turned to internal office mergers to boost short-term profitability.
As Elixirr looks to kick on from this, the firm has announced a deal to expand its presence in the lucrative US consulting sector – the largest national consulting market in the world – and Europe. It has penned a deal to bring Insigniam into its fold – bringing 53 professionals into Elixirr’s team around the world.
With over 35 years of experience, Insigniam has built an unparalleled reputation for catalysing change in the US and European markets – with offices in Narberth and Laguna Beach in the US, Paris and London in Europe. With a strong focus on healthcare, pharmaceuticals, retail and consumer packaged goods, the firm works to combine their clients’ deep knowledge of their business with Insigniam’s insights and unique methods for altering behaviour and maximising results.
Working openly and collaboratively with clients from start to finish also forms a core aspect of Elixirr’s methodology, making the move a cultural fit, according to Shideh Sedgh Bina, co-founder of Insigniam. This is something which opens up major opportunities for both companies.
Bina added, “Like Insigniam, Elixirr is not afraid to challenge convention, talk straight and disrupt the status quo. Elixirr and Insigniam both hold dear an ethos of deep client service, and we believe that together, combining the best of ‘being human’ with technology and data, we will deliver dramatic new outcomes for our clients.”
The move is Elixirr’s sixth acquisition to-date since 2020, and marks the latest step in the firm’s strategy to diversify its service offering – which also saw it take on US AI start-up Responsum earlier in the autumn. As part of the acquisition, Elixirr also welcomes four new partners: alongside Bina, fellow founding partners Nathan Owen Rosenberg, Katerin Le Folcalvez and Jennifer Zimmer also join Elixirr’s senior team.
Rosenberg added, “Insigniam’s combination with Elixirr gives our clients a range of services that, in my scan of the market, has not been available. Already, the Elixirr partners and Insigniam partners are collaborating to catalyse new value for our combined clients, as well as working on a new set of offerings. Literally, we can now offer the full range of expertise and services needed to transform a CEO’s agenda into reality. Clients will see new capabilities to fulfil their intentions. We now provide extraordinary value to the CEO and his or her team and to each executive in the C-suite, beyond what either firm could offer before the combination.”
