Artefact boosts transformation offering via AWS partnership

28 September 2023 Consultancy.uk 3 min. read
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Data consulting specialist Artefact has formalised its relationship with Amazon Web Services. As a member of the partner network, Artefact will be able to help customers to accelerate their transition to data-driven organisations, and build and scale generative AI applications.

As a fast-growing subsidiary of internet giant Amazon, Amazon Web Services (AWS) provides on-demand cloud computing platforms and APIs to individuals, companies, and governments, on a metered pay-as-you-go basis. The platform enables clients to grow businesses through alignment with its sales, marketing, funding, capture, and proposal teams.

Revenue related to the AWS cloud market is continuing to spike, as the platform now accounts for more than one-third of available market share. Consulting firms are top performers when it comes to capitalising on this – offering the most extensive AWS services across the widest range of international markets.

Artefact boosts transformation offering via AWS partnership

Artefact is an international data services company, which specialises in data transformation and data and digital marketing advisory work. The firm’s 1,300 employees assist businesses across Europe, Asia, North America, Latin America and Africa through local presence in 16 offices – working with clients including international brands such as Orange, Samsung, L'Oréal, and Sanofi.

As Artefact looks to strengthen its digital transformation offering to its customers around the globe, it has announced its joining of the AWS Partner Network (APN). AWS provides an extensive selection of services and features, including tools to get the most from emerging technologies like AI, machine learning, data lakes and analytics – using them as the backbone of new applications.

Having become an AWS partner, Artefact can now adopt an on-demand approach for clients. This will see it use the AWS platform’s range of cloud-based technologies to deliver data-enabled applications that can help its clients retain and grow their competitive edge through creative state-of-the-art solutions.

Artefact has already delivered a successful AWS pilot project, according to a release from the firm. Artefact stated that an international retailer “needed to better predict demand in order that it could manage its supply and hold the optimum amount of stock in its warehouses and stores”. Using AWS technology, Artefact supported the retailer teams to build robust, reliable and automated forecasting pipelines that used in-store sales to determine future demand. After working with Artefact, the retailer was able to extend the solution to 40% of its European presences, as increased trust in the solution led to it being easier to deploy across the organisation.

Looking ahead, Artefact Group CEO Vincent Luciani believes there is more of this to come, stating, “Being a global AWS partner will enable our customers to benefit from the rapid deployment of cloud-based innovation via the extensive range of cutting-edge AWS applications available, including its new generative AI capabilities. This dovetails into our end-to-end, data-driven approach to projects which underpins strategies and tactics designed to enable organisations to deliver on their business objectives.”

Artefact was recently listed in Consultancy.UK’s 2023 industry rankings. The firm received a gold score in the data science and marketing categories.