Kantar Public snaps up PPMI to boost public policy offering

10 July 2023 Consultancy.uk 2 min. read
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Global public policy advisory firm Kantar Public has bolstered its European offering, with the acquisition of PPMI for an undisclosed fee. The Lithuanian origin firm will enable Kantar Public to expand its offering to public and private clients across Eastern Europe.

PPMI Managing Director Haroldas Brožaitis commented, “Today is the start of the next exciting chapter for PPMI as we embark on our new relationship with Kantar Public. We are proud of our purpose-based culture, which combined with exceptional strength in analytical capabilities and technology-enabled data, enables us to be a strong collaborative partner to existing and future clients operating in the public realm.”

Since its management buyout backed by Trilantic Europe in 2022, Kantar Public has been an independent consultancy with more than 700 people in over 20 countries. The firm offers independent specialist research, evidence and advisory business providing services to government and the public realm, across all aspects of public policy. The company is now working to deliver on its next phase of purpose-based growth, with big plans including a series of marquee appointments, a campaign of acquisitions, and a new rebranding for later in 2023.

Kantar Public snaps up PPMI to boost public policy offering

The arrival of PPMI – clients of which include the European Investment Bank, and the European Centre for the Development of Vocational Training – will strengthen those international plans. PPMI has built a strong track-record for evidence-based insights and public policy consultancy since its inception in 2001, with more than 100 in-house researchers and work with partner organisations in all EU countries to serve public sector leaders in the EU, and international institutions as well as national authorities.

Following the completion of the deal in July 2023, PPMI will start working alongside Kantar Public with immediate effect. Looking ahead, the Vilnius-headquartered firm’s arrival will enable Kantar Public to strengthen its combined offerings across public policy advisory and evaluation, data and analytics, and behavioural and communications work. This will enable it to support government, multi-laterals, business and civil society clients, when dealing with the most important and complex public policy issues around the world. 

Michelle Harrison, the global CEO of Kantar Public, said of the deal, “I am thrilled that Haroldas Brožaitis and his excellent team at PPMI are joining us at Kantar Public. From our first meetings, the synergies in our purpose, strategy, ambition and culture were remarkable. Our combined expertise in delivering evidence and advisory work across the public policy spectrum, and our shared recent history of technology investment to deepen our data and analytics capabilities, will take our ability to deliver to our clients to the next level. I could not be more delighted to be welcoming them to join us as we accelerate and innovate across our shared areas of expertise.”