Kristi Rogers to join Kantar as president for global solutions
Kantar has appointed Kristi Rogers to the newly created role of president for global solutions. She will join Kantar in January, and will be based in the professional services firm’s London office.
CEO Paul Zwillenberg commented, “There is no-one better positioned than Kristi to shape the solutions that will define the new era of AI-led marketing. She has a deep understanding of the rapidly changing marketing ecosystem, phenomenal strategic insight and a laser focus on what our clients need to thrive. She also brings a genuine passion for all things Kantar and a strong connection with our clients.”
Kantar is the a global marketing data and analytics business, serving as a brand partner to the world’s top companies. Kantar’s global solutions organisation is at the heart of the business, bringing together its expertise, IP, products and technology to deliver industry-leading marketing and branding solutions for its clients. Leading this wing, Rogers will report directly to Zwillenberg.
He added, “AI and changing consumer behaviour is transforming how brands grow. Kristi’s new role, combined with our recent appointments of new chief client officer, chief product officer and CEO, Americas, put Kantar in pole position to lead the industry into the AI-led marketing and branding future. I have admired her work for over a decade and am delighted to welcome Kristi to the business.”
Rogers joins from Boston Consulting Group, where she is managing director and partner, leading its Telco, Media and Technology (TMT) Practice across the UK, the Netherlands and Belgium. Prior to joining BCG, she worked for eight years in consumer goods, holding several leadership positions at Philips in the US and Europe. Her main area of focus is on media and information services, as well as ecosystem partnerships.
Speaking on her appointment, Rogers added, “As marketing enters its AI era, Kantar’s data, insights and IP are the fuel powering smarter strategies and decisions. I’m energised by the central role Kantar is playing in leading the industry forward and its growing impact across the ecosystem.”
