Liquid expands advice for food clients with new business offering

Communications consultancy Liquid has expanded its offering for its food clients. The new venture, Kitchen by Liquid, will provide clients with recipe and product development services, as well as facilities for content creation and food styling during promotion campaigns.

Liquid CEO Elisabeth Lewis-Jones commented, “The setting up of Kitchen by Liquid is a natural expansion for us. Our clients in the food and drink sector now have the capability to test products, trial them with consumers and work with our development chef and chef director. We believe that this is a first for a PR consultancy.”

Founded in 2004, Liquid is a consultancy specialised in communications and public relations. With core offices in Birmingham and London, the firm started its international expansion 11 years ago, when it acquired offices in Jersey and Guernsey – and it has since continued to grow its international client base, working with businesses in Canada, Luxembourg, Hong Kong and Australia.

Liquid’s new business offers up two fully equipped kitchens at its offices in Birmingham, in a venture which will give clients development, food styling, content creation and food photography facilities. The kitchens will also enable the consultancy to offer an event space, cookery school, product testing, focus groups and consumer research. 

Based in Birmingham’s city centre, Liquid’s food and beverage offering will be headed by Development Chef, Olivier Briault, and Chef Director, David Colcombe. Briault joined the team after producing award-winning patisserie for Michelin-starred restaurant Simpsons and The Edgbaston, while Colcombe has previously run a successful AA rosette restaurant for 10 years and even cooked for the G8 leaders.

Speaking on the offering, Lewis-Jones added, “In addition, our kitchens and event space at Liquid means that we can provide opportunities for team building, exclusive dinners and focus groups. We have also trained a number of our PR team in food styling, so we’re able to offer a full-service approach for our food clients, and our cookery school gives us a fantastic insight into trends.”