Abby Godee joins global leadership team of Publicis Sapient

Digital business transformation company Publicis Sapient has appointed Abby Godee as Chief Experience Officer. She will take responsibility for how the firm’s customer, user and employee experience contribute to its clients’ digital business transformation ambitions.

For more than 30 years, consultancy Publicis Sapient has partnered with clients across a range of industries including financial services, retail, automotive, media & technology, travel & hospitality and energy on transformation initiatives. The firm helps clients around the world adapt their business infrastructure for the digital age.

Understanding the customer experience is an important part of this process. Helping Publicis Sapient to evaluate the impacts of customer, user and employee experiences on the firm’s performance, new Chief Experience Officer Abby Godee will now build on the company’s experiences it creates with clients. 

Publicis Sapient CEO Nigel Vaz commented, “Abby is an extraordinary design, innovation and strategic global leader. With a mission to elevate customer-driven digital business transformation, she will lead how Experience connects across the company’s SPEED capabilities – strategy, product, experience, engineering and data – to help clients reimagine their businesses for the digital age and solve some of the most important challenges facing customers, citizens and employees in a post-pandemic world.”

Godee brings a background in Silicon Valley, consulting and corporate management to the firm, having previously built expertise in leveraging technology, design and research to create powerful products, services and experiences. She arrives at Publicis Sapient from Deloitte Consulting, where she was a Partner, driving growth of a human centric-innovation and design strategy practice. Previously, she was also Chief Design Officer at Philips Consumer Lifestyle and later led the design of Philips’ healthcare software experiences. 

Speaking on her new challenge, Godee said, “Our goal is to meet people where they are in their daily lives to deliver experiences that address their needs, create human connection and solve for the increasing complexity and overabundance of choice present today.  I look forward to partnering with our clients to drive their growth and collaborating across Publicis Sapient’s capabilities, further cementing our Experience and design leadership position in our industry.”

In her role, she will lead, grow and empower the company’s global Experience team, reinforcing her commitment to talent development, diversity and inclusion and interdisciplinary collaboration, to create and deliver integrated solutions that address the increasingly complex needs of people as the world digitally transforms. She will join the Publicis Sapient Global Leadership Team and, as such, report to Global Chief Delivery Officer Bob Van Beber.