Financial services consultancy Delta Capita launches new brand
Global financial services firm Delta Capita has revamped its brand, marking the dawn of the firm’s next phase of growth.
Delta Capita was founded in 2010 and has since then grown into an international provider of management consulting, technology delivery, solutions and managed services to clients in the financial services industry. Headquartered in London, the firm has further offices in Amsterdam, Frankfurt, New York, Hong Kong and Singapore.
Roughly a year after securing a $50 million investment from Prytek Holdings, a Singapore-based investment group, to accelerate its growth, Delta Capita has adopted a new brand. “This is an exciting change and reflects significant growth in the last twelve months,” commented Delta Capita’s CEO Joe Channer.
Unpacking on the new identity, Delta Capita’s CMO Leeya Hendricks said: “The financial services industry is transforming and what has become clear is that we need to continue to reinvent ourselves to stay relevant and to consistently deliver value to our clients.”
In what is a significant departure from its previous branding, Hendricks said: “We have evolved our brand and enhanced the look and feel to be more innovative, inclusive and forward-thinking. This highlights how we are driving positive change and development.”
Meanwhile, the consulting firm has adopted ‘Reinventing the financial services value chain’ as its new strapline, reflecting how the firm positions itself in the industry – as an end-to-end professional services firm supporting its clients from strategy through to delivery, solutions and products.
“The brand evolution aligns with the need for the brand to reflect the pace with which Delta Capita is changing the financial services space and is geared to better service clients,” said Hendricks.
Channer added, “Our approach to reinventing the financial services value chain comes at a critical time, as firms grasp new opportunities to rethink traditional operating models and harness the true potential of technology.”
According to Consultancy.org’s database of credentials and capabilities, Delta Capita is one of the leading financial services consulting firms in the world.
