Amelia Green returns from Asia to join AlixPartners in London

12 May 2020 2 min. read
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International consulting firm AlixPartners has announced that Amelia Green has joined as a Managing Director in the firm’s Digital practice. Green is based in London and will lead the firm’s data analytics team in the UK as well as advising clients globally.

“We are excited to welcome Amelia to AlixPartners and our growing Digital team at a time when digital transformation is higher than ever on the board room agenda,” said Simon Freakley, CEO of AlixPartners. “Amelia will play a key role in leading and growing our global Digital practice with her leading-edge expertise as we continue to assist clients with transforming their businesses via the application of digital tools and strategies.”

With more than two decades of experience leading digital strategy and innovation, Amelia Green has worked with clients across industries, specialising in enhancing the digital capabilities of consumer-centric companies. She has led enterprise-wide digital business transformation strategies from idea to implementation with CXOs and senior leaders across both Fortune 500 organisations and governments.

Amelia Green, Managing Director at AlixPartners

Green arrives at AlixPartners from PwC, where she was latterly the Chief Digital Officer in Singapore, having helped establish the firm’s Digital Innovation Office in the region. In that role, she led more than 200 business innovation engagements globally, while prior to that, she also led PwC’s Digital Transformation team, assisting clients in their digital transformation journeys, developing new products and services – both internally for PwC and for clients.

A recognised expert in digital business transformation and innovation; in 2019 Green was named on CIO’s CIO50 list in ASEAN, which recognises the top 50 senior technology executives driving innovation and influencing rapid change. Beyond her usual business responsibilities, Green lectures on Data and AI, and holds a BA in Politics and Theology from Manchester University.

The news follows AlixPartners having also recently expanded its Performance Improvement practice with new Managing Director. Mo Habbas joined the firm in April, bringing deep experience in the private equity market to the firm’s EMEA Performance Improvement practice and will be based in AlixPartners’ London office.