Strategy& alumnus David Perpich SVP at NY Times

The New York Times Company has appointed former Strategy& advisor David Perpich as Senior Vice President of its Products business. Perpich joind the media firm in 2010 from Booz & Company, Strategy&’s legal predecessor, where he worked in the firm’s media and digital industries practice.

With revenues of $1.5 billion the New York Times Company is one of the largest media conglomerates of the globe. The company is known best for its US-based namesake, the New York Times, but in addition owns a range of other media titles. The Times has since the first edition of the newspaper, published on 18 September 1851 won more than 110 Pulitzer Prizes and Citations, according to the firm far more than any other news organisation.

David Perpich joined the New York Times Company in 2010 from Booz & Company (rebranded as Strategy& last year), where he was a member of the consultancy’s consumer, media and digital industries practice, focusing on growth strategy. Prior to Booz & Company, Perpich founded and ran two companies, both in the music industry, and he held roles in product management and business development at About.com, a former New York Times Company property. Perpich holds a B.A. in economics from Duke University and an M.B.A. from Harvard University.

At the New York Times, Perpich first served as executive director of paid products, playing a key part in the rollout of The Times’s digital subscription plan in 2011. In his most recent role he served as general manager of new digital products, leading the business side team charged with the creation of new digital products. Per the 1st of April Perpich has been promoted to Senior Vice President of its Products business, and will report to Kinsey Wilson, who recently was named Executive Vice President Product and Technology and sits on the company’s executive committee.