Digital consultancy Red Badger hires James Muldoon as Director of Insight

Fast growing UK consultancy Red Badger has enlisted former eCapacity UK Director James Muldoon to lead its Insights arm. Muldoon joins the digital consultancy as the organisation continues to expand its headcount amid a spike in demand.

Launched in 2010, London-based consultancy Red Badger is currently recognised as one of the fastest growing businesses in Europe. Having recorded a CAGR of 103% between 2013 and 2016, the consulting firm is one of the 30 fastest growing management consultancies on the face of the continent, booking revenues of €8.9 million in that same period.

Red Badger is a digital transformation and technology consultancy focused on clients in the retail, media and financial services sectors, including several of the UK's larger retail banks. As the firm looks to sustain the momentum of its meteoric growth in spite of the upcoming challenges of Brexit and an economic slowdown in the UK, Red Badger has been engaged in a recruitment drive, which has seen its headcount up from the 78 recorded in 2016 to stand at over 100. The latest of these arrivals sees the rapidly expanding firm appoint former eCapacity UK Director, James Muldoon, as its new Director of Insight.

Joining the team at its Old Street offices in London, Muldoon will bring a wealth of analytical experience across the fast moving consumer goods sector, as well as in insurance, and ecommerce to his role. For the past four years, Muldoon, who notably holds a Doctorate in Chemistry from the University of Leeds, set up and ran the UK office of eCapacity, an online strategy and digital analysis company. During his spell there, he led the company through projects focused on making data analytics work with digital strategy, most recently holding the role of Director.

Prior to his time at eCapacity, Muldoon worked in various roles for multimedia corporation Sky, helping the broadcasting and telecom giant to interpret its ecommerce performance and customer journeys, and consulting on the launch of Sky Q. According to Muldoon himself, it was this role that helped lead him to Red Badger.

He confessed, “I first came across Red Badger when I was working at Sky five years ago, I was greatly impressed with their quick understanding of analytics and their attitude of ‘Do the right thing. Do the thing right’. They champion using the right tech and the right methods to address the problem at hand. Working to create lasting change, Red Badger understands the importance of analytics and how they can be used to create a better customer experience.”

Before his 2012 arrival at Sky, Muldoon fulfilled a role as a Senior Marketing Analyst with insurance market leader Allianz for just under two years. Now he will apply his extensive analytical experience as Director of Insight for Red Badger.

Commenting on his new role, Muldoon said, “I’m looking forward to helping Red Badger produce even more brilliant work and to grow its insight capabilities. Aligning data and insights with the core delivery capabilities of Red Badger will bring even greater value to our clients. By bringing together these two capabilities, Red Badger clients will be able to better prioritise and use data to deliver better products to customers.”

David Wynne, COO and co founder of Red Badger, added, “During our strategic planning it became clear that Insights represented a fantastic opportunity to widen the competencies we can offer our clients. Good quality customer analytics and insight sits at the heart of good product and we’re really excited to work closely with James over the next 12 months as we build Insights into our core offering.”