Digital consultancy Red Badger hires James Muldoon as Director of Insight

05 June 2018

Fast growing UK consultancy Red Badger has enlisted former eCapacity UK Director James Muldoon to lead its Insights arm. Muldoon joins the digital consultancy as the organisation continues to expand its headcount amid a spike in demand.

Launched in 2010, London-based consultancy Red Badger is currently recognised as one of the fastest growing businesses in Europe. Having recorded a CAGR of 103% between 2013 and 2016, the consulting firm is one of the 30 fastest growing management consultancies on the face of the continent, booking revenues of €8.9 million in that same period.

Red Badger is a digital transformation and technology consultancy focused on clients in the retail, media and financial services sectors, including several of the UK's larger retail banks. As the firm looks to sustain the momentum of its meteoric growth in spite of the upcoming challenges of Brexit and an economic slowdown in the UK, Red Badger has been engaged in a recruitment drive, which has seen its headcount up from the 78 recorded in 2016 to stand at over 100. The latest of these arrivals sees the rapidly expanding firm appoint former eCapacity UK Director, James Muldoon, as its new Director of Insight.

James Muldoon, Director of Insight - Red Badger

Joining the team at its Old Street offices in London, Muldoon will bring a wealth of analytical experience across the fast moving consumer goods sector, as well as in insurance, and ecommerce to his role. For the past four years, Muldoon, who notably holds a Doctorate in Chemistry from the University of Leeds, set up and ran the UK office of eCapacity, an online strategy and digital analysis company. During his spell there, he led the company through projects focused on making data analytics work with digital strategy, most recently holding the role of Director.

Prior to his time at eCapacity, Muldoon worked in various roles for multimedia corporation Sky, helping the broadcasting and telecom giant to interpret its ecommerce performance and customer journeys, and consulting on the launch of Sky Q. According to Muldoon himself, it was this role that helped lead him to Red Badger.

He confessed, “I first came across Red Badger when I was working at Sky five years ago, I was greatly impressed with their quick understanding of analytics and their attitude of ‘Do the right thing. Do the thing right’. They champion using the right tech and the right methods to address the problem at hand. Working to create lasting change, Red Badger understands the importance of analytics and how they can be used to create a better customer experience.”

Before his 2012 arrival at Sky, Muldoon fulfilled a role as a Senior Marketing Analyst with insurance market leader Allianz for just under two years. Now he will apply his extensive analytical experience as Director of Insight for Red Badger.

Commenting on his new role, Muldoon said, “I’m looking forward to helping Red Badger produce even more brilliant work and to grow its insight capabilities. Aligning data and insights with the core delivery capabilities of Red Badger will bring even greater value to our clients. By bringing together these two capabilities, Red Badger clients will be able to better prioritise and use data to deliver better products to customers.”

David Wynne, COO and co founder of Red Badger, added, “During our strategic planning it became clear that Insights represented a fantastic opportunity to widen the competencies we can offer our clients. Good quality customer analytics and insight sits at the heart of good product and we’re really excited to work closely with James over the next 12 months as we build Insights into our core offering.”

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Accenture's Rothco installs new Executive Creative Director

24 April 2019

Jen Speirs is set to take over from Alan Kelly as the Executive Creative Director of Accenture Interactive-owned agency Rothco. Speirs arrives as Kelly takes up the role of Chief Creative Officer at the firm.

Rothco is a full-service creative agency based in Dublin. Founded in 1995, the firm contains more than 150 strategic, creative, technology, design, project management and production professionals located in Ireland’s capital city. The agency strategically plans, designs and produces powerful communications campaigns across Europe for numerous iconic brands, including Tesco, Heineken and Lyons. Internationally recognised for its prowess in the sector, Rothco notably found success at the Cannes Lions awards in both 2015 and 2016.

Such success inevitably drew the eye of Accenture during its extended spending spree to strengthen its digital design and advertising offerings, housed under the Accenture Interactive moniker. A year after purchasing Rothco, Accenture Interactive has since continued this push into the advertising space, acquiring New York and London-based agency Droga5 earlier this month, and adding illustrious clients such as HBO, Amazon and The New York Times to its roster of clients. Despite its purchase, Rothco has also been undergoing its own period of change, however.

With the news that long-term incumbent Alan Kelly had won a promotion from his position as Executive Creative Director (ECD), the agency commenced a hunt for his replacement. Kelly joined Rothco nine years ago as a Copywriter, and has now worked his way up to the role of Chief Creative Officer. Assuming that office, he will pass on his previous role to Jen Speirs, who exits BMF Australia, relocating half way around the world to fill the vacancy.

Accenture's Rothco installs new Executive Creative Director

Speirs was appointed BMF’s Deputy Executive Creative Director in March 2018, having joined BMF as a creative director in 2016 from her previous role at Foxtel, where she was a Freelance Creative Director. Following her arrival at BMF, she worked across brands such as McDonald’s, Carefree, Arnott’s, Berlei, TAL, Bonds, BWS, UN Women and the Workplace Gender Equality Agency, while her work has picked up awards at NY Festivals, Clio, AWARD, Cannes, Effies, Media Federation, Caples, and Spikes Asia. Speirs also worked at DDB Sydney as Creative Director for six years, with clients such as Telstra, Lipton and Johnson & Johnson.

Commenting on her new challenge, Speirs said, "When I look at a lot of Rothco's work, like JFK Unsilenced, the #takenotice breast cancer campaign on the Molly Malone Statue, Sleeping Flags – it all has that perfect combination of creativity, innovation and craft… So the opportunity to go and be a part of that, and work with the awesome people I’ve met so far, was far too good to say no to. I can’t wait to get over there and get stuck in.”

Remarking on Speirs’ arrival, Kelly added, "I am chuffed we have poached someone as incredibly talented as Jen Speirs. I think it’s a testament to the work we are doing in Rothco that we are attracting world-class talent like Jen to these shores. Jen is a super addition to the team as she is both gifted and decent, two qualities we always look for when we hire. I also may have told her that Dublin's weather is pretty much the same as Sydney's – hopefully, she hasn't fact-checked this yet."

Related: Accenture's push into the creative sector is an identity crisis.