Jerry Wolfe joins AlixPartners as Senior Advisor in Digital practice

09 November 2017

Jerry Wolfe, the founder of US-based food experience platform Vivanda and a former consulting partner at EY, has joined global consultancy AlixPartners as a Senior Advisor in the firm’s growing Digital practice.

The food-industry expert brings more than 30 years of (senior) leadership experience to AlixPartners and will work closely with the firm’s retail and consumer goods teams as well as its digital team. Founded in 1981, AlixPartners is a global consulting firm with over 25 offices across the globe that supports clients with a range of management consulting and financial advisory services. The firm is headquartered in New York and is backed by a consortium of private equity groups and Jay Alix, the firm’s founder.

Wolfe is since 2014 the chief executive officer and founder of Vivanda, a food-industry technology business dedicated to bringing the consumer, manufacturers and retailers closer together using data analytics. Using people’s taste preferences and information from 125 years of food science, Vivanda’s FlavorPrint methodology allows consumers to enjoy personalised food experiences, contextualized to every moment, every day. The growth and value added of Vivanda on the industry has incited both retail and technology press to proclaim Wolfe a ‘disruptor’ in the field – he as well is a regular commentator on the digital disruption driving growth throughout the retail and consumer-products sectors.

Jerry Wolfe - Senior Advisor at AlixPartners

Prior to establishing Vivanda, Wolfe was McCormick & Company’s first CIO and held the position for fourteen years. In this role, he led several business transformation initiatives at the Fortune 1000 food manufacturer to enable cross-functional capabilities and growth, including a major supply chain management and IT transformation. In his latest role at McCormick, which produces spices, herbs, and flavourings for retail, commercial, and industrial markets, Wolfe refocused McCormick’s technology strategy on consumer-facing connected commerce initiatives, which included the launch of an incubated tech platform innovation that yielded FlavorPrint after a spin out.

Earlier in his career, Wolfe was a Partner in the management consulting practice at Big Four firm EY, with a focus on supply chain, and held a range of positions in applications development, consulting and business development at Manugistics (acquired by JDA Software Group in 2006).

Commenting on the addition, Simon Freakley, Chief Executive Officer at AlixPartners, said: “Our clients are increasingly asking us to work alongside them as they strive to practically apply digital skills to transform existing, well-established business processes. Jerry brings a terrific combination of industry expertise and technological vision to the AlixPartners team, giving us an extra dimension to the support we can provide globally to the retail and consumer-goods sectors.”

Earlier this year AlixPartners added several senior consultants in Europe, including Andreas Vogt (joined from Deloitte; focus on Healthcare & Life Sciences), Roman Friedrich (joined from Strategy&; focus on Technology, Media and Telecommunication) and former Roland Berger heavyweight Bernd Brunke.


More news on


Rapid growth sees Quantum Advisory promote trio of partners

18 April 2019

Three senior level consultants have been boosted to the rank of Partner at Quantum Advisory, as the firm works to meet heightened levels of client demand. Aled Edwards, Amanda Burdge and Chris Heirene become Partners as long-time Quantum member Rob Davies retires in May after 15 years as a Partner at the firm.

Founded in 2000, Quantum Advisory provides pension and employee benefits services to employers, scheme trustees and members, with five offices across the UK. The firm has enjoyed exponential growth in recent years, following a number of major client wins and booming demand for its services. It opened a new office in Bristol in 2016 to service the South West and in 2017 relocated its Cardiff office to a larger site within the Welsh capital to house the increased workforce. More recently, Quantum relocated its Amersham, Birmingham and London offices to more spacious premises in the centre of both cities to cope with demand.

The financial services consultancy, which employs 115 people across the UK, has promoted three senior team members to Partner, as part of its wider growth plans. The firm has moved Aled Edwards from Principal Consultant & Actuary, while Amanda Burdge has ascended from Principal Investment Consultant. Chris Heirene, former IT Manager, has also joined the ten current Partners at Quantum.

Aled Edwards most recently managed the actuarial team within Quantum’s Cardiff office as well as providing technical training for all staff. He boasts more than 17 years of pensions experience. He started his career as an Actuary at Jardine Lloyd Thompson’s Bristol wing, before joining Quantum in 2011. Edwards is also the President of the Welsh Actuarial Society (WAS), which supports actuaries and actuarial students living or working in Wales.

Rapid growth sees Quantum Advisory promote trio of Partners

Amanda Burdge joined Quantum’s team in 2001, as one of the fledgling firm’s first employees. Most recently she was a Principal Investment Consultant with the firm, and with more than a quarter of a century’s experience in the sector, she is responsible for providing investment advice to many of Quantum’s key clients with both defined benefit and defined contribution schemes. Prior to her time with Quantum, Burdge spent two years as a consultant with SBJ Benefit Consultants (now Capita), and three years with Tesco Pension Trustees. She currently sits on the Regulation Committee for the Pensions Management Institute.

Chris Heirene initially worked with Quantum as an IT Consultant with Teamwork Technology Services and then UES for over five years, before finally joining the firm itself in 2011. He is now responsible for Quantum’s IT systems across all of its offices, including the network and core server infrastructure which supports the business. Heirene is heavily involved in utilising IT to improve and build upon the processes in place throughout Quantum.

David Deidun, Partner at Quantum Advisory, said of the promotions, “This is a very exciting time for Quantum. The recent round of promotions fully recognise the hard work and dedication shown by the three, all of whom go above and beyond for the company. I’ve no doubt that Aled, Amanda and Chris will settle into their new roles with ease and look forward to working together to grow Quantum even further.”

The news comes as Rob Davies retires in May, after spending fifteen years as a Partner at Quantum. A qualified actuary, Davies was instrumental in setting up Quantum’s Investment Division, specialising in aiding clients with their investment strategies. He will remain with the company on a part-time consultancy basis, while working with several clients in the Fiduciary Manager area.