Lucy Blanchard new marketing manager of Curzon & Company

Curzon & Company has appointed Lucy Blanchard as the firm’s new marketing manager. Blanchard brings considerable experience from both consultancy and industry marketing roles to the London-based management consultancy, having previously worked for Ayming, Aston Martin Lagonda and Rhead Group.

Prior to joining Curzon & Company, a management and transformation consultancy established in 2002, Blanchard headed the UK marketing team for Ayming. At the Paris-headquartered consultancy group (Ayming is one of France’s larger management consultancies), she helped build the group’s brand profile in the UK from scratch, following the firm’s rebranding from Alma Consulting Group. Blanchard also supported the successful launch of new service lines in the UK, as well as led the marketing for the firm’s procurement, supply chain, innovation and tax related thought leadership.

Previously, Blanchard worked as a Marketing Executive for Aston Martin Lagonda, where she led both B2B and B2C marketing activities for the After Sales & Parts subsidiary of the iconic luxury sports car manufacturer. She started her career with engineering consultancy Rhead Group (now part of Costain, a solutions provider), where she held marketing roles, initially in Warwick, and later in the firm’s Coventry office. 

In her new role as marketing manager, Blanchard has been tasked with extending Curzon & Company’s branding and marketing reach across the four sectors that the firm operates in – Financial Services, Manufacturing & Engineering Services, Infrastructure, and Telecoms, Media & Technology. “It’s a pleasure to welcome Lucy as a key new member of the Curzon team, at this exciting time in the evolution of the practice. It’s clear that her achievements at Ayming will serve her well as she supports the continued growth of our business and the development of the Curzon & Company brand”, said Douglas Badham, one of the five partners at Curzon & Company.

Badham added that the investment in marketing, and business development in its slipstream, aligns with the firm’s ambitious growth strategy: “we aim to double the size of the practice over the next two years”, he remarked.

Commenting on her new challenge, Blanchard said, “I’m delighted to be joining Curzon & Company at a really exciting time. Having been recognised at the Management Consultancies Association’s annual awards for the last three consecutive years, and with an impressive client list of blue chip organisations, Curzon’s credentials speak for themselves. With significant growth plans ahead, it’s a pleasure to be joining a business that recognises that marketing can, and must, play a key role in that development.”