Alma Consulting Group and Lowendalmasai rebrand as Ayming

23 February 2016

Consulting firms Alma Consulting Group and Lowendalmasaï have, following the completion of their integration roadmaps, rebranded as Ayming. With approximately 1,500 professionals in 14 countries across Europe and North America, Ayming is one of the globe’s larger management and operational consultancies.

On 9 January 2015 Alma Consulting Group, a French-origin consulting firm founded in 1986, and Lowendalmasaï, a Paris-based counterpart established in 1992, unveiled their plans to merge. At the time of the merger, Alma Consulting Group had around 1,300 advisors in 9 countries, while the smaller Lowendalmasaï employed a team of 360 staff in 9 countries. The merger was in terms of regional presence complementary, the majority of office footprints overlapped, with locations in Japan and China the exceptions. Despite the differences in company size, the CEOs of both firms – Hervé Amar and Pierre Lasry – stressed that the deal was considered a ‘merger of equals’ across the ranks of both firms.

Rebranding of ayming

Over the past 12 months Alma Consulting Group and Lowendalmasaï have from their headquarters in France rolled out their integration roadmaps, and now that the post-merger integration plans have been brought to a close, the two businesses have decided to further tie their relationships through the fusion into a single international consulting Group: Ayming.

Hervé Amar, President of Ayming, says that the staff of the newly formed consultancy are “proud to become Ayming”, adding that the name reflects the firm’s “business performance frame of mind”. He explains: “This Ayming name conveys our DNA – knowing how to develop the overall performance of companies by putting everything in place to deliver concrete, measurable results for the long term. This is our unique way of practising our business.”

Globally Ayming specialises in the improvement of businesses’ performance, both from a financial and operational standpoint. Key service areas include Human Resources, Risk Management, Outsourcing, Finance, Sales & Marketing and Innovation, with services spanning a wide range of sectors and industry segments. Service portfolios of local Ayming hubs however tend to have specific flavours – the UK office (one of the larger within the group) for instance has a strong heritage in innovation, R&D services and procurement optimisation. To date the UK consultancy, which has two offices in London, has claimed over £100 million of R&D tax credits for its UK clients – a milestone reached in October last year.

Ayming - 30 years of succes

Martin Hook, Managing Director of Ayming UK, says that the global rebranding marks “an important milestone” in the firm’s 30 year history, adding “Whilst our name has changed, our values remain very much the same; our UK team is still dedicated to improving our clients’ financial and operational performance, drawing on our particular areas of specialist expertise.” Commenting on the outlook for 2016, Hook says he aims at building on a strong 2015, adding “we look forward to another exceptional year.”


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Robert Park on the launch of his consultancy RWG Enterprises

18 April 2019

Following a lengthy spell as a General Manager at an international materials corporation, Robert Park was keen to rediscover his inner entrepreneur. With the launch of his new consulting firm, RWG Enterprises, Park spoke with to outline his hopes for the future of the company, and how he believes his boutique will be able to challenge the market.

Robert Park commenced his career in retail, taking up a string of General Store Manager positions with companies – including Poundstretcher and The Gadget Shop – before making the 2005 move that would lead him to a 13-year stay with Morgan Advanced Materials. First taking up a role as Production Supervisor with the organisation, Park quickly worked his way to the upper echelons of the group. By 2013, he held the role of UK Operations Manager for the company’s UK ceramic core business, Certech UK, before seeing out his final four years at the firm as General Manager, leading the senior management team and strategic direction of the business.

Despite his success with the firm, however, Park found himself getting itchy feet. A change of career seemed increasingly appealing, and by February 2019, the time to take a new path had arrived.

Park explained: “I was losing the ability to to use the entrepreneurial flair that I had enjoyed in the past; the organisation was moving more towards a structured and common approach for doing things, and that made me feel restricted. I also really enjoy the troubleshooting, problem solving side of my role. However, having been in my last post for four years, the troubleshooting and firefighting was long behind me. I realised that I am really energised by tackling difficult issues or turning around things that are clearly struggling.”

New consulting firm RWG Enterprises launches

His criteria for a new career seemed to point conclusively in the direction of management consulting, and while his CV has no formal experience in the sector, Park believes his career to date has provided him with a wealth of transferable skills. During his time with Certech at Morgan Advanced Materials, he became a Senior Manager at the age of just 21, and went on to succeed in a harsh factory environment where six former candidates had previously failed to deliver results.

Later, he became the group’s youngest General Manager in its history, and was involved in the turnaround of numerous departments. He also developed vast experience dealing with a wide range of ‘people’ challenges, including re-organisation, talent development, talent acquisition and leadership development. Along the way, Park noted that he learned to deal with large, blue chip organisations such as Rolls Royce, securing major long-term contracts worth upwards of £25 million.

Now, he hopes to take that know-how and apply it to the diverse world of consulting work. Park elaborated: “I really want to be able to help organisations that feel that there is no hope or have lost faith in the business… Having been there myself I know how helpful it would have been to have someone to refer to in times of crisis… The firm will also focus on leadership development, as I spent a lot of time with the global graduate program during my corporate career… and I was really motivated to see these individuals grow and develop… helping them to find their own way through challenging situations.

New enterprise

Park’s new Derby-based consultancy, RWG Enterprises, will focus on five key operational fronts. As stated, leadership development and business rescue will be two of these areas, as well as manufacturing – where the firm will tackle challenges such as new product introduction. RWG will also offer financial advisory services and strategic business planning offerings.

While Park is understandably guarded about the firm’s initial engagements, he revealed that he has been “speaking at length to a well-known university and business school about providing mentoring and coaching support to students.” In the long-term, the aim is for RWG Enterprises to take on engagements from clients across the industrial spectrum. He added that as “the company is very embryonic”, it would be “foolish” to become too focused on target clients at this stage.

When asked how RWG Enterprises intends to differentiate itself from the rest of the pack, in an ever-more-crowded UK consulting sector, Park is undaunted by the task ahead. He stated, “I think the main differentiator is that we are small... I have operated at a very senior level for many years but I have enjoyed a very diverse background having worked in most functions within my last organisation. I also won’t take on any work or clients that I feel I cannot deliver value for, I am honest and ethical and am really motivated by seeing others become successful… The main thing I am focused on is 'can I add value' and 'can I help?'”