Cycle industry expert forms consulting firm CrankTank

Bicycle industry expert Scott Montgomery has launched a cycling-focused consultancy on the back of continued demand. CrankTank will support top bicycle industry players with advisory services in CEO consulting, marketing strategy, and succession planning.

Scott Montgomery has announced he is founding a new consultancy firm, focused on the bike and outdoor industries. The focus of the new firm will be on supporting bicycle companies meet changes in the wider ecosystem from various forces, including CEO consulting, marketing strategy, and succession planning.

On his bike

Prior to launching CrankTank, Montgomery was the CEO of Nutcase Helmets, a manufacturer for fashionable cycle-helmets in the US. He previously held various positions at biking related enterprises, including CEO of Club Ride Apparel for four years; a General Manager at Scott Sports SA, for six years. The majority of his career was spent at elite bike maker Cannondale, where he started out in 1984. He held various roles for the company, including Co-President, Vice President, President-Founder Cannondale Japan, and Co-founder Cannondale Europe. Montgomery holds a Bachelor of Arts in Business from Rollins College and attended the Harvard Business School.

Montgomery will leverage his extensive experience to support his clients meet the new challenges, particularly in the age of digital – with e-commerce channels becoming increasingly important. His most recent role included integrating Nutcase helmets into Bravo Sports, following the sale of the company in 2016.

Commenting on his reasons behind the launch of his own consultancy firm, Montgomery said, “It has been exciting working with so many companies. I kept getting so many calls asking for advice that I decided to branch out after the successful Nutcase to Bravo Sports merger and work with companies that could benefit from my broad history of leading companies in our space.”