Willis Towers Watson appoints Bibi de Vries as Benelux business head

Willis Towers Watson has appointed Bibi de Vries, who joined the firm in 2016 and was formerly a politician and Director at Achmea, as its new Head of the Benelux business. She takes responsibility for developing the region’s growth strategy.

Prior to joining Willis Towers Watson, de Vries worked at Achmea, where she held various role as Director since joining in 2007, most recently as Director of Strategic and Corporate Relations. Prior to joining the firm she was involved in the Dutch VVD party, as a member of the Dutch Parliament from 1994 until 2006. Earlier in her career she worked as a regional municipality council member, also for the VVD for five years, and was a tax advisor for various organisations, including PwC, for seven years.

De Vries, who holds a Master’s in Tax law from Leiden University, has been promoted by Willis Towers Watson to the role of Head of Benelux. Her new responsibilities include the setting of the firm’s Benelux markets’ strategic direction for driving growth. She will be based in the firm’s Amstelveen office, in the Netherlands.

Regarding the appointment, Paul Morris, Head of Western Europe, says that the firm is “delighted” that de Vries will fulfill this role. He adds, “She is a proven leader with a clear vision on how Willis Towers Watson will strengthen our market-leading position in the Benelux.”

Besides her activities for Willis Towers Watson, De Vries holds various boardroom and commissioner positions, including for the Koninklijk Actuarieel Genootschap and the Royal Dutch Football Association.