Association of Professional Sales partners with Huthwaite International

21 October 2016

The Association of Professional Sales has admitted Huthwaite International into its partner network. Huthwaite has been named a Skills Partner, and will, in the capacity, support the sales body with, among others, professional development, training, consultancy and research services.

Founded in 2014, the Association of Professional Sales (APS) is a not-for-profit organisation that specialises in the sales domain. The organisations aims at promoting and advancing excellence in selling, through a range of levers, including a community, education, events, research & insight and professional development (e.g. a sales competence model, Sales accreditation, code of conduct, etc).

In realising its stated objectives, the APS is supported by several external companies, which since last week also includes Huthwaite International, a Wentworth, South Yorkshire headquartered corporate that specialises in skills training for organisations in sectors such as IT, financial services, healthcare, telecoms, manufacturing, legal and professional services. The firm trains some 14,000 people each year, with a focus on sales training, leveraging its globally well-known SPIN Selling methodology. Besides providing training, the company also delivers a host of consultancy and research offerings.

Association of Professional Sales

“Together, our aim is simple, to promote and advance excellence in selling”, says Ben Turner, General Manager of the APS. Huthwaite has been named one of APS’ Skills Partners and will in the role, according to the firm’s CEO Tony Hughes, bring fresh insight and research to the profession, as well as support the APS with driving the highest standards of quality and excellence across the sales industry.

Turner: “As renowned sales training specialists, Huthwaite will be supporting the APS as we develop key initiatives like our professional registration, code of conduct and continuing professional development. Our work together also means Huthwaite will be present at APS events and is our partner for this autumn’s programme of lectures and webinars.”

“Our mission at Huthwaite International is to help sales professionals out-think and out-perform their competition. Our partnership with the APS allows us to light the path for those who want to be nothing short of world class”, concludes Hughes.

More news on


Grey Consulting and Makerversity announce strategic partnership

05 April 2019

Grey Consulting has forged a new alliance with Makerversity, a 500-strong community of the brightest creative innovators, headquartered at Somerset House, London. The partnership hopes to tap into the experimental community to develop pioneering solutions for Grey Consulting’s clients.

In August 2018, one of the world’s largest design agencies surprised the business world by launching a dedicated consulting outfit. The news came as the two industries continued on their trajectory towards a historic synthesis. The consulting industry has been engaged in a pitched battle with the advertising and design space for the past few years, as the former increasingly encroaches on the territory of the latter via a protracted campaign of mergers and acquisitions; but there had been little traffic moving in the other direction.

At its launch, Grey Consulting was not billed as a direct competitor to established consultancies. However, the firm behind the new entity hopes that its creative experience will give it a competitive edge in winning consulting business from its existing clients. The Grey Group is a global advertising and marketing agency with headquarters in New York City, and 432 offices in 96 countries, operating in 154 cities. Grey Consulting opened its doors with a view to aiding clients within the areas of business and brand design, innovation and digital transformations.Grey Consulting and Makerversity announce strategic partnership

Now, as the firm looks to further expand its footprint in the market, Grey Consulting has unveiled details of a ground-breaking new alliance with Makerversity, a 500-strong community of creative innovators headquartered at Somerset House, London. The alignment with Makerversity is hoped to unlock the potential of collaborating with one of the world’s most experimental communities.

Makerversity curates and convenes the best talent across product design, fashion, art and experimental architecture, sustainable materials, IoT, digital manufacturing, and coding. It provides spaces and workshops for professional makers to develop and create their work, supported by Somerset House Trust. The alliance is expected to enable Grey Consulting to develop pioneering solutions for its clients, together with innovators who make something amazing for a living, every day. 

Leo Rayman, Grey Consulting CEO, commented, “This gives our clients the potential to access a network of some of the most diverse and innovative individuals in the world today. Being so tightly connected to a community of makers means we don’t just develop transformational strategies but can quickly realise them in three dimensions. This sets Grey Consulting apart from the pure play strategy houses who are sometimes criticised for not making their thinking real at the pace modern businesses require.” 

Fiona Dent, CEO of Makerversity, added, “Makerversity acts as a catalyst for unexpected encounters, fostering collaborations between an incredible range of the brightest leading creators and innovators. Our experimental approach and engaged members, whose own practice is defining our world, create highly original new outcomes. We are delighted to bring this philosophy to a wider audience and generate interesting projects for Makerversity members through our partnership with Grey Consulting.”