Association of Professional Sales partners with Huthwaite International

21 October 2016 2 min. read
More news on

The Association of Professional Sales has admitted Huthwaite International into its partner network. Huthwaite has been named a Skills Partner, and will, in the capacity, support the sales body with, among others, professional development, training, consultancy and research services.

Founded in 2014, the Association of Professional Sales (APS) is a not-for-profit organisation that specialises in the sales domain. The organisations aims at promoting and advancing excellence in selling, through a range of levers, including a community, education, events, research & insight and professional development (e.g. a sales competence model, Sales accreditation, code of conduct, etc).

In realising its stated objectives, the APS is supported by several external companies, which since last week also includes Huthwaite International, a Wentworth, South Yorkshire headquartered corporate that specialises in skills training for organisations in sectors such as IT, financial services, healthcare, telecoms, manufacturing, legal and professional services. The firm trains some 14,000 people each year, with a focus on sales training, leveraging its globally well-known SPIN Selling methodology. Besides providing training, the company also delivers a host of consultancy and research offerings.

Association of Professional Sales

“Together, our aim is simple, to promote and advance excellence in selling”, says Ben Turner, General Manager of the APS. Huthwaite has been named one of APS’ Skills Partners and will in the role, according to the firm’s CEO Tony Hughes, bring fresh insight and research to the profession, as well as support the APS with driving the highest standards of quality and excellence across the sales industry.

Turner: “As renowned sales training specialists, Huthwaite will be supporting the APS as we develop key initiatives like our professional registration, code of conduct and continuing professional development. Our work together also means Huthwaite will be present at APS events and is our partner for this autumn’s programme of lectures and webinars.”

“Our mission at Huthwaite International is to help sales professionals out-think and out-perform their competition. Our partnership with the APS allows us to light the path for those who want to be nothing short of world class”, concludes Hughes.