RSM and European Tour launch study into player performance

21 October 2016

Professional services firm RSM and the European Tour have announced that they are collaborating on a new player performance study designed to help golfers at all levels improve their performance.

The new academic study, launched at the British Masters supported by Sky Sports, one of the European Tour’s main tournaments, will be led by Matt Bridge from the School of Sport and Exercise Sciences at the University of Birmingham. The research programme will explore a number of factors with the potential to affect golf performance, including:

  • Time spent at address - is there an optimal amount of time to spend over the ball?
  • Player behaviour – number of looks at target, increased practice swings, negative reactions, etc.
  • Patterns of the time spent on the practice ground and players’ pre-round routines

Bridge will be assisted by be a panel of golf experts, made up of current and past players, coaches, golf journalists, and RSM personnel, and key members of the European Tour. Andy Sullivan, RSM golf ambassador, will also participate in post-tournament interviews to enhance the study.

RSM and European Tour launch study into player performanceFrom left to right: Nathan Homer, Felipe Aguilar, Andy Sullivan, Matt Bridge and David Gwilliam. 

The data for the study will be collected by RSM volunteers at ten tournaments on the European Tour, including the BMW PGA Championship, the Dubai Duty Free Irish Open hosted by the Rory Foundation, the Aberdeen Asset Management Scottish Open, and the British Masters supported by Sky Sports. 

Commenting on the partnership and research, Keith Pelley, CEO of the European Tour, says: “We are always looking at ways to better understand the numerous factors which contribute to player performance. This study will provide vital insights which will help inform our future decisions and we look forward to receiving the findings next year.”

David Gwilliam, Chief Operating Officer at RSM, says that by combining RSM's business expertise with the know-how of the University of Birmingham and the various experts from the golf sector, the research team promises to develop “fascinating insights” into the factors that can affect golf performance. “We hope that by supporting this study we can help golfers of all abilities to improve their game.”


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Grey Consulting and Makerversity announce strategic partnership

05 April 2019

Grey Consulting has forged a new alliance with Makerversity, a 500-strong community of the brightest creative innovators, headquartered at Somerset House, London. The partnership hopes to tap into the experimental community to develop pioneering solutions for Grey Consulting’s clients.

In August 2018, one of the world’s largest design agencies surprised the business world by launching a dedicated consulting outfit. The news came as the two industries continued on their trajectory towards a historic synthesis. The consulting industry has been engaged in a pitched battle with the advertising and design space for the past few years, as the former increasingly encroaches on the territory of the latter via a protracted campaign of mergers and acquisitions; but there had been little traffic moving in the other direction.

At its launch, Grey Consulting was not billed as a direct competitor to established consultancies. However, the firm behind the new entity hopes that its creative experience will give it a competitive edge in winning consulting business from its existing clients. The Grey Group is a global advertising and marketing agency with headquarters in New York City, and 432 offices in 96 countries, operating in 154 cities. Grey Consulting opened its doors with a view to aiding clients within the areas of business and brand design, innovation and digital transformations.Grey Consulting and Makerversity announce strategic partnership

Now, as the firm looks to further expand its footprint in the market, Grey Consulting has unveiled details of a ground-breaking new alliance with Makerversity, a 500-strong community of creative innovators headquartered at Somerset House, London. The alignment with Makerversity is hoped to unlock the potential of collaborating with one of the world’s most experimental communities.

Makerversity curates and convenes the best talent across product design, fashion, art and experimental architecture, sustainable materials, IoT, digital manufacturing, and coding. It provides spaces and workshops for professional makers to develop and create their work, supported by Somerset House Trust. The alliance is expected to enable Grey Consulting to develop pioneering solutions for its clients, together with innovators who make something amazing for a living, every day. 

Leo Rayman, Grey Consulting CEO, commented, “This gives our clients the potential to access a network of some of the most diverse and innovative individuals in the world today. Being so tightly connected to a community of makers means we don’t just develop transformational strategies but can quickly realise them in three dimensions. This sets Grey Consulting apart from the pure play strategy houses who are sometimes criticised for not making their thinking real at the pace modern businesses require.” 

Fiona Dent, CEO of Makerversity, added, “Makerversity acts as a catalyst for unexpected encounters, fostering collaborations between an incredible range of the brightest leading creators and innovators. Our experimental approach and engaged members, whose own practice is defining our world, create highly original new outcomes. We are delighted to bring this philosophy to a wider audience and generate interesting projects for Makerversity members through our partnership with Grey Consulting.”