The Upside

The Upside has been acquired by Sia in 2025.

The Upside | News

Sia acquires brand and innovation consultancy The Upside Sia has continued its strategic expansion with the acquisition of The Upside. The news boosts Sia’s brand, innovation and cultural strategy capabilities in the UK.
09 May 2025
AI reckoning and sustainability challenges drive consultants' predictions for 2025 After a year of uncertainty, many businesses are entering 2025 with an air of cautious optimism – amid slowing inflation and an end to some political uncertainties, in the UK at least.
01 January 2025
Ellie Halsey-Delves joins The Upside on permanent basis London-headquartered consultancy The Upside has appointed Ellie Halsey-Delves as an innovation strategist. She joins having recently concluded a master’s degree.
28 February 2024
Metaverse needs more inclusivity for women The metaverse offers immense potential, but it is important to address concerns regarding privacy, inequality, ethics, and sustainability as it continues to develop.
16 June 2023

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