The Upside

The Upside is a strategy & innovation partner that co-creates better business growth. Scaling new propositions, brands, technologies and businesses that are both high performance and a force for positive progress.

Services

We scale new propositions, brands, technologies and businesses that are both high performance and a force for positive progress

Decode data
Business intelligence and analytics to decipher insights and direct decisions

  • Ethical data analysis & reporting
  • Technical infrastructure & management
  • Proprietary qualitative & quantitative research

Illuminate Opportunity
Frontier mapping for commercial, consumer and cultural opportunities

  • Consumer & culture mapping
  • Market & competitor analysis
  • Ecosystem & user journey audit

Set the path
Action plans and ideas for executing on new goals and directions

  • Brand, purpose and portfolio strategy
  • Product, experience & service innovation
  • Content & editorial direction

Fuel transformation
Team and process design to enable collective actions and let culture flourish

  • New organisation & team design
  • Business model innovation
  • Roll-out, measurement & briefing

We co-create better business growth. The Upside is a Certified B Corporation.