
The Upside
The Upside is a strategy & innovation partner that co-creates better business growth. Scaling new propositions, brands, technologies and businesses that are both high performance and a force for positive progress.
Services
We scale new propositions, brands, technologies and businesses that are both high performance and a force for positive progress
Decode data
Business intelligence and analytics to decipher insights and direct decisions
- Ethical data analysis & reporting
- Technical infrastructure & management
- Proprietary qualitative & quantitative research
Illuminate Opportunity
Frontier mapping for commercial, consumer and cultural opportunities
- Consumer & culture mapping
- Market & competitor analysis
- Ecosystem & user journey audit
Set the path
Action plans and ideas for executing on new goals and directions
- Brand, purpose and portfolio strategy
- Product, experience & service innovation
- Content & editorial direction
Fuel transformation
Team and process design to enable collective actions and let culture flourish
- New organisation & team design
- Business model innovation
- Roll-out, measurement & briefing
We co-create better business growth. The Upside is a Certified B Corporation.