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simon-kucher.com
Simon-Kucher |
Research | Marketing
An overview of Simon-Kucher research in the UK:
Consulting industry
Expertise
Marketing
2
Industry
Online
1
Themes
Customer ratings now more influential than product brands
Digital culture has been a major disrupting force for consumer brands in recent years, particularly due to the growing prominence of customer reviews posted on the internet.
21 May 2019
Pressure on prices is on the rise, innovation and value pricing key
Under current economic and market trends, 83% of companies suffer from increasing price pressure and margin erosion.
29 September 2016
More Simon-Kucher news
Travel firms must do more to court younger customers
Leisure budgets are set to grow 9% over the 2024, primarily fuelled by the Baby Boomer generation, according to a new report.
28 June 2024
Simon-Kucher recognised as global leader for sustainable travel
Global consulting firm Simon-Kucher has been recognised as one of the top worldwide companies for sustainable business travel.
22 March 2024
Simon-Kucher rebrand emphasises unlocking growth for clients
Simon-Kucher & Partners has unveiled a new corporate brand identity, as it celebrates rapid revenue growth over the last year.
24 February 2023
Cash-strapped consumers challenge VOD business models
After a sustained boom, subscription video services are suddenly having to contend with a slowdown – as falling consumer spending-power and market oversaturation leave many customers looking to cut t
28 September 2022
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