Simon-Kucher | News | Marketing

An overview of Simon-Kucher news in the UK:

Customer ratings now more influential than product brands Digital culture has been a major disrupting force for consumer brands in recent years, particularly due to the growing prominence of customer reviews posted on the internet.
21 May 2019
Pressure on prices is on the rise, innovation and value pricing key Under current economic and market trends, 83% of companies suffer from increasing price pressure and margin erosion.
29 September 2016

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