Accenture | Research | Marketing

An overview of Accenture research in the UK on Marketing:

Top CMOs focus on customer experience and storytelling to drive growth A study of Chief Marketing Officers has found that a growing number are now driving transformational change at the highest levels of their companies.
25 April 2019
Companies with poor customer experience are putting £107 billion at risk UK companies which fail to maintain customer relevance could forfeit over £100 billion in coming years, as all sectors face mounting competition, thanks to new innovative and agile rivals leveraging
25 June 2018
Accenture, Deloitte and McKinsey spent $1.2 billion on agency acquisitions The consulting industry’s collective spend on marketing and advertising powered past the $1 billion mark in 2017, according to new data.
05 February 2018

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