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Accenture |
Research | Marketing
An overview of Accenture research in the UK on Marketing:
Consulting industry
M&A in consulting
1
Functional area
Marketing
3
Industry
Themes
Top CMOs focus on customer experience and storytelling to drive growth
A study of Chief Marketing Officers has found that a growing number are now driving transformational change at the highest levels of their companies.
25 April 2019
Companies with poor customer experience are putting £107 billion at risk
UK companies which fail to maintain customer relevance could forfeit over £100 billion in coming years, as all sectors face mounting competition, thanks to new innovative and agile rivals leveraging
25 June 2018
Accenture, Deloitte and McKinsey spent $1.2 billion on agency acquisitions
The consulting industry?s collective spend on marketing and advertising powered past the $1 billion mark in 2017, according to new data.
05 February 2018
More Accenture news
Accenture's Zahra Bahrololoumi joins Salesforce as CEO UK&I
Salesforce has named Zahra Bahrololoumi as its new Chief Executive Officer for the UK and Ireland. She joins from Accenture, and commences her new role at the beginning of March.
20 January 2021
Accenture wins prize for consulting work with NHS
The Worshipful Company of Management Consultants has announced the winner of its annual Urwick Cup prize.
11 December 2020
11 billion transactions shift to digital payments by 2023
The dramatic shift of consumers away from the use of cash has accelerated once again amid the Covid-19 pandemic.
03 December 2020
Shaheen Sayed new Technology lead of Accenture UK and Ireland
Accenture has named Shaheen Sayed as the new Managing Director of Technology for its UK and Ireland wing.
20 November 2020
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