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Accenture |
Research | Marketing
An overview of Accenture research in the UK on Marketing:
Consulting industry
M&A in consulting
1
Functional area
Marketing
3
Industry
Themes
Top CMOs focus on customer experience and storytelling to drive growth
A study of Chief Marketing Officers has found that a growing number are now driving transformational change at the highest levels of their companies.
25 April 2019
Companies with poor customer experience are putting £107 billion at risk
UK companies which fail to maintain customer relevance could forfeit over £100 billion in coming years, as all sectors face mounting competition, thanks to new innovative and agile rivals leveraging
25 June 2018
Accenture, Deloitte and McKinsey spent $1.2 billion on agency acquisitions
The consulting industry’s collective spend on marketing and advertising powered past the $1 billion mark in 2017, according to new data.
05 February 2018
More Accenture news
Lack of tech-leadership 'hindering' European transformation efforts
The majority of large companies across the world’s largest economies are confident in their ability to innovate and adapt, as they look to survive the recession.
18 January 2023
One-third of consumers to scale back streaming subscriptions
Six in seven consumers globally (86%) want an all-in-one platform to simplify their entertainment experiences with video streaming, fantasy sports, social media, ecommerce and more, according to “Rei
27 December 2022
Digital wallet use still low in UK as cash remains king
Despite continued hype for an approaching ‘cashless-society’, physical currency remains a dominant payment method for consumers around the world.
22 December 2022
Firms will miss net zero without doubling efforts by 2030
A growing number of the world’s largest businesses are keen to be seen as committed to net zero drives, with one third having publicly unveiled campaigns to downscale emissions.
24 November 2022
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