Altimeter and Capgemini Consulting form partnership

27 October 2014

Two powerhouses in the digital landscape – Altimeter Group and Capgemini Consulting – have decided to join forces and form a strategic partnership. Together, the two partners will be able to provide clients with a full suite of digital services, from research and strategic advisory to pragmatic implementation.

Altimeter Group, founded in 2008 by Charlene Li, is a research and advisory firm that specialises in Digital Transformation, Social Business, Data Disruption, Content Strategy, and Leadership. The firm, which distinguishes itself from well-known competitors such as Gartner, Forrester and IDC through its ‘open research model’*, has just under 20 employees and is based in San Mateo, California. Capgemini Consulting, the advisory unit of Capgemini, is with more than 3,600 management and IT consultants across the globe one of the top-20 international players in the consulting industry.

Altimeter - Capgemini Partnership

By working together, Capgemini Consulting and Altimeter Group will be able to boost their joint service portfolio:  Capgemini Consulting will obtain access to deeper research, thought leadership and Altimeter’s strategic frameworks, while Altimeter’s will be able to extend its offerings into execution phases, including transformation implementation and IT services. “Capgemini specialises in working with companies to make sure they are using technology and strategy correctly. We don’t have the people to do that, so we were looking for a partner who could work with us when we have clients who need more of the implementation work” explains Li. As a result of the bundling of services, the partners will according to Li be able to provide a “full-spectrum of digital transformation services, from research-driven visioning and strategy to pragmatic implementation.”

Based on Altimeter’s presence and current focus on the US, the relationship will initially target the North America market, with a focus on the financial services, retail, consumer products, high technology and manufacturing sectors. Once the fundament is in place the partners eye extending their strategic alliance into France, Capgemini’s home-market, and the rest of Europe.

“We’ve already begun collaborating on joint research and plan to deliver that research in the coming months. We look forward to combining our strengths to help companies anticipate and react to disruptive technologies and digital transformation,” says Li, who in her early days worked for consulting firm Monitor**.

Charlene Li - Altimeter

Though leadership
For Capgemini Consulting it is the second large partnership in the research space. For over three years now it has been working closely together with Massachusetts Institute of Technology (MIT) in the area of digital transformation, which has resulted in dozens of publications, including the recently released 'Leading Digital' book. The MIT partnership has to date had a major impact on the quality of its thought leadership and overall research reputation – a recent report from Source reveals that Capgemini Consulting currently produces the 2nd best thought leadership in the consulting industry, trailing just IBM. The top five:

Top 5 Thought Leaders

* Altimeter releases all its research, from formal reports to presentations and webinars, with a Creative Commons license, allowing readers to use its work freely given the appropriate citations are used.

** Monitor went bankrupt in 2012, and was then acquired for a bargain by Deloitte.

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Grey Consulting and Makerversity announce strategic partnership

05 April 2019

Grey Consulting has forged a new alliance with Makerversity, a 500-strong community of the brightest creative innovators, headquartered at Somerset House, London. The partnership hopes to tap into the experimental community to develop pioneering solutions for Grey Consulting’s clients.

In August 2018, one of the world’s largest design agencies surprised the business world by launching a dedicated consulting outfit. The news came as the two industries continued on their trajectory towards a historic synthesis. The consulting industry has been engaged in a pitched battle with the advertising and design space for the past few years, as the former increasingly encroaches on the territory of the latter via a protracted campaign of mergers and acquisitions; but there had been little traffic moving in the other direction.

At its launch, Grey Consulting was not billed as a direct competitor to established consultancies. However, the firm behind the new entity hopes that its creative experience will give it a competitive edge in winning consulting business from its existing clients. The Grey Group is a global advertising and marketing agency with headquarters in New York City, and 432 offices in 96 countries, operating in 154 cities. Grey Consulting opened its doors with a view to aiding clients within the areas of business and brand design, innovation and digital transformations.Grey Consulting and Makerversity announce strategic partnership

Now, as the firm looks to further expand its footprint in the market, Grey Consulting has unveiled details of a ground-breaking new alliance with Makerversity, a 500-strong community of creative innovators headquartered at Somerset House, London. The alignment with Makerversity is hoped to unlock the potential of collaborating with one of the world’s most experimental communities.

Makerversity curates and convenes the best talent across product design, fashion, art and experimental architecture, sustainable materials, IoT, digital manufacturing, and coding. It provides spaces and workshops for professional makers to develop and create their work, supported by Somerset House Trust. The alliance is expected to enable Grey Consulting to develop pioneering solutions for its clients, together with innovators who make something amazing for a living, every day. 

Leo Rayman, Grey Consulting CEO, commented, “This gives our clients the potential to access a network of some of the most diverse and innovative individuals in the world today. Being so tightly connected to a community of makers means we don’t just develop transformational strategies but can quickly realise them in three dimensions. This sets Grey Consulting apart from the pure play strategy houses who are sometimes criticised for not making their thinking real at the pace modern businesses require.” 

Fiona Dent, CEO of Makerversity, added, “Makerversity acts as a catalyst for unexpected encounters, fostering collaborations between an incredible range of the brightest leading creators and innovators. Our experimental approach and engaged members, whose own practice is defining our world, create highly original new outcomes. We are delighted to bring this philosophy to a wider audience and generate interesting projects for Makerversity members through our partnership with Grey Consulting.”