L.E.K. Consulting alumnus Lee Barnes joins Paytronix

01 October 2014 Consultancy.uk

Paytronix has recently appointed Lee Barnes, a former Senior Manager in L.E.K. Consulting's Boston office, as head of its Data Insights practice. Barnes joins from CVS Health, one of the largest health care companies in the United States.

Lee Barnes has roughly 15 years of working experience. After obtaining his Bachelor's degree in Mathematics from the University of Warwick he started his career at financial services firm Capital One. Barnes spent 6,5 years at Capital One, in his last role as Senior Consultant in its Corporate Strategy department. In 2008 he decided to interrupt his career to pursue an MBA at Harvard Business School, and following his graduation he joined L.E.K. Consulting, one of the globe’s most prestigious consulting firms. He eventually spent more than 4 years in the consulting industry, advising mainly retail clients on a range of issues including growth strategy, market entry, product development, sales strategy, mergers and acquisitions and customer segmentation.

Lee Barnes - Paytronix

Following a brief period at CVS Health, where he served as Director of Retail Planning & Analytics, Barnes has decided to join Paytronix. At the firm he will lead the Data Insights team, a premium offering that provides restaurants and retailers with the Big Data tools and services to synthesise data from sources such as loyalty programs, email clubs, guest surveys, social networks, and online ordering. "Lee Barnes has built a strong reputation over the past decade plus with CVS, L.E.K. Consulting, and Capital One, where he's led initiatives sifting through terabytes of data to identify opportunities to increase conversion rates and ultimately revenue," says Andrew Robbins, president of Paytronix. "We're excited to have Lee's experience and leadership skills heading our Data Insights team.”

"As an analytics specialist, I'm excited to work for Paytronix as the company really pioneered the application of deep data analysis for better understanding and engagement of guests. And with more than 250 restaurants chains and retailers using Paytronix solutions and generating a wealth of actionable data, there's tremendous opportunity for one-to-one engagement," comments Barnes. "Loyalty and mobile marketing is a fast-evolving market with big revenue implications, and Paytronix brings the technology and marketing savvy to guide retailers down a clear path to cultivate happier, more loyal and more profitable guests."

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Accenture's Rothco installs new Executive Creative Director

24 April 2019 Consultancy.uk

Jen Speirs is set to take over from Alan Kelly as the Executive Creative Director of Accenture Interactive-owned agency Rothco. Speirs arrives as Kelly takes up the role of Chief Creative Officer at the firm.

Rothco is a full-service creative agency based in Dublin. Founded in 1995, the firm contains more than 150 strategic, creative, technology, design, project management and production professionals located in Ireland’s capital city. The agency strategically plans, designs and produces powerful communications campaigns across Europe for numerous iconic brands, including Tesco, Heineken and Lyons. Internationally recognised for its prowess in the sector, Rothco notably found success at the Cannes Lions awards in both 2015 and 2016.

Such success inevitably drew the eye of Accenture during its extended spending spree to strengthen its digital design and advertising offerings, housed under the Accenture Interactive moniker. A year after purchasing Rothco, Accenture Interactive has since continued this push into the advertising space, acquiring New York and London-based agency Droga5 earlier this month, and adding illustrious clients such as HBO, Amazon and The New York Times to its roster of clients. Despite its purchase, Rothco has also been undergoing its own period of change, however.

With the news that long-term incumbent Alan Kelly had won a promotion from his position as Executive Creative Director (ECD), the agency commenced a hunt for his replacement. Kelly joined Rothco nine years ago as a Copywriter, and has now worked his way up to the role of Chief Creative Officer. Assuming that office, he will pass on his previous role to Jen Speirs, who exits BMF Australia, relocating half way around the world to fill the vacancy.

Accenture's Rothco installs new Executive Creative Director

Speirs was appointed BMF’s Deputy Executive Creative Director in March 2018, having joined BMF as a creative director in 2016 from her previous role at Foxtel, where she was a Freelance Creative Director. Following her arrival at BMF, she worked across brands such as McDonald’s, Carefree, Arnott’s, Berlei, TAL, Bonds, BWS, UN Women and the Workplace Gender Equality Agency, while her work has picked up awards at NY Festivals, Clio, AWARD, Cannes, Effies, Media Federation, Caples, and Spikes Asia. Speirs also worked at DDB Sydney as Creative Director for six years, with clients such as Telstra, Lipton and Johnson & Johnson.

Commenting on her new challenge, Speirs said, "When I look at a lot of Rothco's work, like JFK Unsilenced, the #takenotice breast cancer campaign on the Molly Malone Statue, Sleeping Flags – it all has that perfect combination of creativity, innovation and craft… So the opportunity to go and be a part of that, and work with the awesome people I’ve met so far, was far too good to say no to. I can’t wait to get over there and get stuck in.”

Remarking on Speirs’ arrival, Kelly added, "I am chuffed we have poached someone as incredibly talented as Jen Speirs. I think it’s a testament to the work we are doing in Rothco that we are attracting world-class talent like Jen to these shores. Jen is a super addition to the team as she is both gifted and decent, two qualities we always look for when we hire. I also may have told her that Dublin's weather is pretty much the same as Sydney's – hopefully, she hasn't fact-checked this yet."

Related: Accenture's push into the creative sector is an identity crisis.