Ex-Kurt Salmon advisor Paul Schottmiller joins Merkle

CRM specialist Merkle has recently appointed Paul Schottmiller to Senior Vice President of Strategy of its Retail and Consumer Goods practice. In this role, the Kurt Salmon alumnus will focus on developing Merkle’s strategy in the retail and FMCG value chain.

With 2,400 employees across more than 15 offices in the United States, UK and China, Merkle is one of the globe’s largest technology firms that specialises in customer relationship marketing.

Schottmiller has more than 20 years of experience serving retail and consumer goods companies. Prior to joining Merkle, he spent more than nine years with Cisco Systems, a worldwide leader in IT, most recently as the Managing Director of the Global Retail and Consumer Goods consulting practice. Additionally, Schottmiller led consulting engagements for Walmart and was the Chief Insights Officer/founder of Cisco’s FastRetail big data analytics platform. Prior to Cisco Systems, he spent over 15 years at Kurt Salmon Associates (currently Kurt Salmon*) where he rapidly progressed through the ranks and in last role was Senior Principal in the Retail and Technology Innovation practice.

“Merkle’s rapid growth trajectory, as well as its unique and innovative approach for creating next generation CRM, set it apart from its competitors,” says Schottmiller. “I am excited to join the Merkle team, delivering customer-centric solutions that create competitive advantage for our retail and consumer goods clients along with value for today’s omnichannel consumer.”

Mike Mojica, SVP and GM for Merkle’s Retail and Consumer Goods practice, adds: “Paul’s extensive knowledge of the retail and CRM industries, as well as his background in the consulting industry, make him a perfect fit to further develop strategic and successful relationships with our clients.”

* Kurt Salmon Associates was rebranded to Kurt Salmon following the merger with Ineum Consulting in January 2011.