TH Global Capital advises Social Element on strategic sale to MarketFully
Social Element, a UK-based social media agency, has been acquired by US-based MarketFully. TH Global Capital provided sell-side advisory to the deal.
Headquartered in London, Social Element supports brands across social engagement, content and social media marketing. The company leverages its deep expertise in the landscape, as well as its on-the-ground presence in the UK and US markets, to supercharge social media for Fortune 1000 customers with a global footprint.
With the acquisition of Social Element, private equity-backed MarketFully expands its services from multilingual web content into multilingual social content, setting a benchmark for enhancing online discoverability in an AI-driven era.
Social Element will meanwhile strengthen its capabilities by leveraging MarketFully’s AI-powered multi-language marketing platform while continuing to scale its global social media services. Customers of Social Element will also benefit from additional efficiencies through The MarketFully Group’s advanced AI platform.
“Social Element fits into the MarketFully platform and its suite of offerings seamlessly, both in terms of extending multilingual content strategies to social channels but also toward utilizing AI to create better marketing outcomes for global social media, and now thanks to this acquisition, we’re able to offer global social media services that not only assist with improved global discoverability of online content but also strengthens brands’ global social communities” said Evan Kramer, CEO of MarketFully.
TH Global Capital
TH Global Capital acted as the exclusive financial advisor to Social Element.
Vivek Subramanyam, Founder and CEO of TH Global Capital, said: “We are delighted to announce this transaction in our home market, the UK. This marks our 50th digital transformation transaction globally. The transaction showcases our capabilities and vertical expertise in the digital and social media landscape and our leadership position in the UK. Social Element is an exceptional business, and we wish the team all the best in this strategic partnership with MarketFully.”
Pablo Jorge, President at TH Global Capital, added: “Social Element represents the very best of global social media expertise, and we are proud to have supported them on this transformative milestone. Their deep capabilities in engagement, content, and community-building, paired with MarketFully’s AI-driven multilingual platform, create a powerful combination for global brands.”
“This transaction further underscores TH Global Capital’s strong global advisory reach and our deep understanding of the digital and social media ecosystem.”
Aditya Heda, Vice President at TH Global Capital, commented: “We are pleased to have advised Social Element team on this significant milestone. They are one of the largest independent social media agencies in the UK with a remarkable list of clients. The synergies with MarketFully’s AI platform are immense and we are certain that together they will drive even better outcomes for their clients and scale much faster.”
