Technology consultancy de Novo Solutions promotes Helen Crisostomo

Helen Crisostomo has been promoted to vice president at de Novo Solutions. She will now lead the Welsh technology consultancy’s business development team.

Speaking about her promotion, Crisostomo said, “I’m proud to step into this new role. At such an exciting time for our growth, I look forward to continuing to build strong client partnerships, expand our presence across the UK public sector and beyond, and drive innovation that delivers real value to our clients.  Our team’s creativity and commitment to excellence have been key to our success, and I’m excited to help shape the next chapter of our journey.”

Launched in 2021, de Novo Solutions is a specialist SME digital consultancy, which helps clients utilise Oracle Cloud and ServiceNow, artificial intelligence, machine learning and analytics to drive insight. Since its founding, de Novo has grown its turnover to nearly £5 million during its first three years in business. It also developed and introduced a range of new solutions to the market, including its industry cloud solutions ‘Odyssea’, for central and local government; and its next-generation managed services offering, ‘Value as a Service’ – leading to the firm picking up a Most Impressive Growth prize at the 2024 Global Business Tech Awards.

Crisostomo joined de Novo from Oracle in September 2024, and has since worked to strengthen and scale the organisation’s commercial capabilities. This included leading the evolution of de Novo’s business development function, introducing greater structure, clarity, and consistency across sales and marketing operations, while helping to accelerate sustainable revenue growth.

In her new role of vice president for business development, Crisostomo will lead the execution of the company’s commercial growth strategy. Her remit includes identifying new market opportunities, driving pipeline and revenue performance, developing strategic partnerships and alliances, and overseeing go-to-market initiatives. As a member of the executive team, she will also play a key role in aligning sales, marketing, and wider business strategy to support de Novo’s continued expansion.

Commenting on the promotion, Mark Sweeny, founder and group chief executive of de Novo, added, “Helen has made a real and lasting impact on our business. What I value most is her ability to challenge constructively, move quickly, and support those around her. She’s analytical and thoughtful, with a clear focus on doing what’s right for our customers and our people. I’m confident she’ll bring the same commitment, leadership, and focus as she joins the executive team and plays a key role in shaping our plans for 2026 and beyond.”