Elemental Concept expands Asia-Pacific presence with Purple Shirt deal
UK headquartered Elemental Concept has added design and innovation consultancy Purple Shirt to its group of companies. The move opens up opportunities across the Asia-Pacific region.
Founded in 2016, Elemental Concept is a global tech consultancy, supporting start-ups and multinationals to make the most of the latest digital infrastructure. It is a technology partner for brands such as Santander, Orbit Health, Cards Galore, Gift & Go and Leith’s Cookery School.
The move for Purple Shirt expands Elemental Concept’s footprint across Australia and New Zealand, bringing a blend of strategy and delivery closer to clients in the region. At the same time, the two firms will complement each other’s services, offering access to strategy, design, and technology for clients looking to take an idea from vision to reality.
“Everything about Purple Shirt joining the Elemental Concept family feels right”, said Bimal Shah, CEO and founder of Elemental Concept. “Their commitment to doing the right thing for their customers and team, whilst consistently delivering exceptional quality work, is something we deeply admire and will continue to learn from. We’re looking forward to bringing their outstanding services to our existing and future clients around the world.”
Founded in 2011, Purple Shirt is a UX, CX and EX design and innovation consultancy based in New Zealand. It has become a partner to private and public sector organisations alike, thanks to its strategic design thinking and science-backed approach to innovation and problem solving.
As part of Elemental Concept, Purple Shirt will continue to operate independently under its own brand. It will meanwhile build a local engineering capability in New Zealand, backed by Elemental Concept’s global team of technology consultants.
Steve Alexander, founder of Purple Shirt, added, “Joining Elemental Concept means we can offer our clients end-to-end capability, from strategy and design through to build, launch, and scale. This is an exciting next chapter for our team and a chance to bring our expertise to a global audience.”
