BIP lauded at 2025 Change Awards for law enforcement transformation
BIP has been awarded a silver medal at the prestigious 2025 Change Awards. The annual global platform celebrates best practices in change and business transformation.
The Change Awards, which took place at London’s historic Drapers’ Hall on the 10th April 2025, celebrated organisations and individuals driving meaningful and lasting improvements. With entries spanning over 20 countries and more than 250 companies, this year’s win reflects the growing prominence of change management as a critical discipline.
Richard Smith, head judge of the Change Awards, commented, “This year’s Change Awards attracted a remarkable number of high-quality entries, underscoring the depth and breadth of innovation in our field. Each project is a testament to the transformative power of change management. I congratulate all those for their remarkable contributions to progress.”
BIP’s nod on the night came competing in the highly-contested Large-Scale Transformation category. Relating to the consultancy’s work on the Child Abuse Image Database (CAID) programme, BIP was praised for its “transformative work” undertaken in collaboration with key law enforcement agencies.
The firm’s work on CAID combined advanced technology with a structured strategy that prioritised stakeholder engagement, user empowerment, and benefits realisation. The project aimed to deliver groundbreaking tools, including the CAID AI Classifier – a deep learning-powered solution for detecting and categorising child sexual abuse material – and the Uniform Intelligence Hub, a platform enabling investigators to identify schools and institutions linked to indecent images.
A central aspect of its success was the creation of regional networks of change champions, who were equipped with tailored rollout plans, training, and coaching to support teams during the transition. By involving users early through co-design, piloting, and testing phases, BIP UK ensured that the tools were user-friendly and aligned with investigative workflows, leading to adoption rates of 91% for the CAID AI Classifier and 100% for the Uniform Intelligence Hub.
The approach reduced any potential pockets of resistance and was essential to driving sustained adoption. By creating an integrated change management approach focused on benefits realisation, BIP achieved high user adoption, onboarding 1,200 users across both products. Meanwhile, a phased rollout strategy helped further minimise disruption and ensure a smooth transition, with BIP providing robust training and peer-to-peer support, addressing user concerns and fostering trust in the ethical and assistive use of AI technologies.
Katherine Phipps, business change practice lead at BIP, reflected on the project’s recognition at the Change Awards, “It is a testament to the dedication of our team and our law enforcement partners. Together, we have demonstrated how effective change management can create lasting public benefit. The CAID transformation programme has been a truly collaborative effort, and this recognition highlights the importance of working together to tackle critical societal challenges.”
