LEAD Consulting merges with Australian firm Oceanic Consulting Group

London-based LEAD Consulting has joined forces with Oceanic Consulting Group, an Australian management consulting firm dedicated to the financial services industry.

Founded in 2014, LEAD Consulting was launched to help companies unlock growth and enhance customer experiences through impartial, results-driven marketing solutions. The consultancy’s expertise spans marketing technology, data, operating models and talent – ensuring every aspect of the marketing ecosystem is optimised for success, from offices in London and Singapore.

Now, the firm will expand its footprint, with the news it has become part of Oceanic Consulting Group (OCG). Following the deal, LEAD Consulting will continue to offer its own services under distinct branding, but as part of OCG it will grow its reach to clients in Australia.

Established in 2018, OCG has a team of around 70 staff and works for many of Australia’s largest financial institutions. The firm was last year named one of Australia’s leading management consulting firms.

Luc Charmasson, CEO of LEAD Consulting, commented, “At the core of this partnership is a shared history and culture: both LEAD Consulting and OCG were founded by industry experts with real-world experience. This mutual understanding of the landscape that we operate in, and our client challenges ensures we continue to deliver practical, impactful solutions. For LEAD Consulting’s employees, this merger opens up exciting new career opportunities. As we grow globally, our team will engage with a broader range of challenges, developing professionally in a dynamic environment.”

The merger will also expand LEAD Consulting’s portfolio of services. While it specialises in marketing operations, OCG is an expert in areas such as risk, operating model, strategy, and human capital. According to Charmasson, this will enable LEAD Consulting to “offer even greater value” for its clients and “drive further growth.”

James Dickson, founder and managing director of OCG, stated, “By combining OCG’s deep capabilities in financial operations and risk advisory with LEAD Consulting’s cutting-edge approach to marketing technology and customer data, we are building a truly global, client-centric consultancy. Together, we will deliver strategic, technology-driven solutions that empower our clients to navigate complexity, drive sustainable growth and stay ahead in an evolving marketplace.”