Inverto launches refreshed brand for 25th anniversary

Global change consultancy Inverto has launched a refreshed corporate identity. According to the firm, the rebranding reflects the pressures and ambitions which Inverto helps its clients respond to.

Inverto is a leading global consultancy specialising in strategic procurement and supply chain management. Amid healthcare emergencies, climate change, and geopolitical volatility, supply chains have come under increasing pressure in the last decade – meaning Inverto's consulting services have been in high demand.

Operating under the umbrella of Boston Consulting Group, Inverto employs more than 600 experts across three continents, with clients from globally renowned brands from all industries, as well as the world's leading private equity firms. As it embarks on its 25th year in business, the firm is looking to build on that momentum, with a set of ambitious growth targets in its 25th year of existence something which its revamped brand image is intended to underline.

“Our new look is more than just a logo refresh. As we expand into new regions, it is important to create a consistent identity that resonates with both customers and potential employees around the world,” commented CEO Daniel Weise.

Inverto was founded in Cologne in 2000, joining strategy giant BCG in 2017. During this time, the number of employees has increased fivefold, and the number of locations has tripled – with new offices in Chicago, Kuala Lumpur, Jakarta and Zurich being added in 2024 alone. Further office openings are planned for 2025. With its new brand identity, Inverto is underlining its global focus and close connection to BCG.

The new design leverages bright and bold colours, which Inverto has said aims to “energise and inspire”, while the ‘O’, has been stylised to symbolise several parts coming together to make a whole. This reflects the synergy between Inverto and its clients, as well as being part of BCG, and the firm’s connection to its own employees.

Laura McCracken, global marketing director of Inverto, added, “The new brand is an invitation to rediscover Inverto. It takes our DNA into the future and represents the promise to continue to provide the best possible support for our customers' success.”