Sarah Hackett joins Apply Digital as EMEA growth lead

04 February 2025 Consultancy.uk

Sarah Hackett has joined Apply Digital as a senior vice president in the Europe, the Middle East and Africa. She will work to expand business opportunities for the firm across the three regions.

Apply Digital is an international digital transformation consultancy, with offices in Canada, the US, Colombia, the Netherlands, India and the UK. The company’s team of more than 650 experts has helped to transform global companies like Kraft Heinz, NFL, Moderna, Lululemon, Games Workshop, Atlassian, and The Very Group.

As the firm looks to accelerate its expansion in Europe, the Middle East and Africa (EMEA), Apply Digital has appointed a new senior vice president of growth in the region. With a remit to amplify the firm’s reach through new business opportunities, Sarah Hackett will work to realise client expansion, strategic marketing, channel partnerships, and streamlining sales operations at the company. 

Hackett commented, “I’m really excited to join a business with an impressive portfolio of global clients that’s in the midst of such momentum. What’s clear is there’s a huge amount of talent within the business, I’ve been impressed by the team’s entrepreneurial outlook and I’m looking forward to working with them to build the brand in this region.”

Joining Apply Digital’s London office, Hackett arrives from Publicis-owned Digitas UK, where she was chief growth officer. Her specialist business growth experience also takes in six years at Cognizant’s experience consultancy Zone, and two years at design specialist Head London. Prior to this, she also spent nearly a decade at Goldman Sachs. 

Speaking on the hire, Chris Coghlan, chief growth officer at Apply Digital, added, “As a business, we've achieved transformative revenue growth in recent years. As we continue to grow our footprint, we recognise the need for new senior leadership roles that will help us better serve our clients and partners within our expanding ecosystem. Sarah will play a pivotal part in helping us meet our ambitious growth targets for EMEA.”