Cyber-expert Joe Hubback joins Elixirr’s partner team

04 September 2024 Consultancy.uk

Elixirr has announced that Joe Hubback has joined its partner team. He brings more than 20 years of experience in the cybersecurity, technology and industrial sectors to the firm.

Hubback said, "I am thrilled to join the dynamic team at Elixirr. I look forward to leveraging my expertise and experience to drive strategic impact, profit growth, and deliver bespoke innovative solutions to our clients. My experience plays into the innovation-led mindset the team embodies.”

Based in London, Hubback’s addition to the team underscores Elixirr’s “commitment to driving innovation” for its clients, according to a release from the firm. His strategic vision will help the consultancy continue to expand its services in cybersecurity and beyond, in particular.

Adding that he was excited to contribute to the firm's ongoing mission to “challenge and redefine industry standards”, Hubback also highlighted his background as a thought leader in the cybersecurity space as something which “aligns perfectly with Elixirr’s entrepreneurial spirit”. Earlier in his career, this saw him author the influential report “Cybersecurity Technology Efficacy: Is Cybersecurity the New Market for Lemons?”, which addresses the economic incentives affecting the cybersecurity market and proposes a new model for efficacy. 

At the same time, Hubback’s career includes his role as part of the founding leadership team at ISTARI Global, where he successfully led the EMEA region. He served on the board of Sygnia, an elite cyber consulting and MXDR business, where he contributed to double-digit revenue and profit growth, raised investment and developed strategic initiatives. He also previously spent 8 years as a partner at McKinsey & Co, co-founding the cybersecurity practice. 

Speaking on the news, Elixirr CEO Stephen Newton noted, “Joe brings invaluable experience in an area critical to all businesses today – cybersecurity.  Having an expert like Joe on our team only strengthens our offering to clients, equipping us with greater tools to help them navigate the dynamic and complex technological landscape. I look forward to witnessing the profound impact Joe has on both our clients and our team.”

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