Heineken partners with AND Digital for sales platform HeiDeal

Heineken has launched a new data-driven platform that helps its sales teams improve their effectiveness and provide customers with a smoother experience.

Dubbed HeiDeal, the new technology platform helps sales team build more tailored contracts, and improve internal commercial decision-making through the modelling of deal scenarios that optimise margin, profitability and product mix.

Commenting on the launch, Will Rice, On-Trade Sales Director at Heineken, said, “As we continue our journey to become the world’s most connected brewer, the launch of HeiDeal represents a significant milestone for us. By streamlining the way we create deals in the on trade we can offer unrivalled, tailor made insight to optimise commercial agreements for our customers.”

“This innovative platform exemplifies our commitment to leveraging digital transformation to enhance customer experiences.”

The development of HeiDeal was delivered in collaboration with AND Digital, which came on board early 2023 as IT partner of the project. AND Digital’s team provided a range of services, including platform development, digital upskilling, workshops, and training.

“Working in true partnership with AND Digital has enabled us to upskill and train our own staff and embrace digital transformation together, benefiting everyone at Heineken,” stated Bren Gentil, Senior Director of Digital and Technology for Europe at Heineken.

Headquartered in Greater London, AND Digital is an IT consultancy with offices across the UK, the Netherlands, and the US. The consulting firm helps organisations with the delivery of their digital transformation agenda and the development of digital products.

Reflecting on the milestone at its Heineken engagement, Fiona Burton, Club Executive at AND Digital, said: “The team at AND Digital takes pride in building technology applications and experiences for our customers while equipping their team members to be able to deliver long-term value from it.”

“Data and digital skills development sit at the heart of our business, and our partnership with Heineken demonstrates why these two strands are so important.”