Accenture buys big data analytics player Neo Metrics

11 May 2012 1 min. read

Accenture has completed the acquisition of Neo Metrics Analytics, a consulting firm specializing in big data and predictive analytics. Neo Metrics Analytics is based in Madrid (Spain) and had started its international expansion to several cities in Latin America. The acquisition will enhance Accenture's analytical models in the area of sales & marketing (customer-focused analytics, pricing optimization), supply chain (demand forecasting, quality management) and other areas (e.g. fraud management).

Approximately 100 consultants are stepping over to Accenture. The team of Neo Metrics Analytics consultants will be integrated into the Spanish business of Accenture. In addition, its solutions will be integrated into Accenture's Analytics Innovation Center based in Barcelona, which it opened eight months ago. Jose Luis Florez, founder of Neo Metrics Analytics, will join as a partner of Accenture.

Accenture buys Neo Metrics

Key models & tools

The key strength of Neo Metrics Analytics lies in a number of advanced tools that it has developed and successfully rolled out at several large Spanish institutions. Most important assets are its advanced modeler solution (which creates highly-accurate analytical models and helps clients to rapidly predict customer behavior) and its social network analysis tool (which helps clients to target key influencers in the customer community more effectively).

"Clients are looking for actionable customer insights that are critical to their organization's ability to launch more profitable marketing campaigns, reduce customer turnover and create more personalized interactions," said Narendra Mulani, managing director, Accenture Analytics and Marketing Services. "With Neo Metrics' capabilities, we can offer analytic intelligence across all of our clients' business processes and help clients fundamentally change the way they interact with customers."