Professor Olivier Toubia affiliates with Cornerstone Research

Olivier Toubia, the Glaubinger Professor of Business in the Columbia Business School, has affiliated with Cornerstone Research. Toubia will lend his expertise in consumer decision making and preference measurement to clients of the firm.

Olivier Toubia is the Glaubinger Professor of Business in the Columbia Business School’s Marketing Division; Toubia joined the Columbia Business School in 2004. In his current position at the school, Toubia is focused on social networks, behavioural economics and innovation in various aspects; including idea generation, preference measurement, and the diffusion of innovation. Toubia, in addition, is an associate editor of Management Science, Marketing Science, Operations Research, and the Journal of Consumer Research.

Toubia holds a Diplome d'Ingenieur in Applied Mathematics from Ecole Centrale Paris, is a Master of Science in Operations Research from the Massachusetts Institute of Technology, and holds a PhD in Management (Marketing) from the Massachusetts Institute of Technology.

Cornerstone Research, a research and consulting organisation that provides economic and financial advisory and expert testimony in all phases of complex litigation and regulatory proceedings, recently announced that Toubia will affiliate with the firm. In his new role he will provide his academic experience to clients of the firm in the areas of consumer decision making and preference measurement.

“Olivier has established a reputation as a key expert on consumer decision making and preference measurement, using conjoint analysis and other advanced statistical methods,” says Cornerstone Research President and CEO Michael E. Burton. “He contributes enormously to our clients’ matters requiring expertise on cutting-edge marketing research techniques.”

In 2015, two other professors affiliated with Cornerstone Research as scientific experts: Anindya Ghose in June, and Mark Duggan in November.