Accenture announces new creative leadership for Song

30 March 2023 3 min. read
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As Accenture song continues to reposition its global offering, the creative agency has appointed two new leaders in its London wing. Zoe Eagle and Will Hodge replace previous leader, James Denton-Clark, as Creative Agency co-CEOs with the organisation.

First launched by IT consulting giant Accenture in 2009, the brand initially named Accenture Interactive is an “experience agency” – setting itself apart from other agencies in the design and marketing space by leveraging the might of the wider firm’s global capabilities, to provide data-driven, holistic analysis of its work. The organisation rebranded as Accenture Song in 2022, as it sought to unite more than 40 acquired agencies under one distinct brand.

As Accenture Song continues to adapt its offering, to cater to the changing needs of its clients, it has announced a new co-CEO role at the head of its London communications team. As joint-CEOs of Creative Agency at Accenture Song, Zoe Eagle and Will Hodge will lead the team responsible for solving client problems and driving business growth. They will also take responsibility maintaining every senior client relationship the brand has, including organisations such as The Army,, Honda, Lidl and Plusnet.

Will Hodge and Zoe Eagle

Eagle said of the appointment, “Very few business problems can be solved alone today, so it's exciting to get going and unleash the potential of all the brilliant people we have at Accenture Song on the biggest and most daunting challenges facing our clients. It feels like we’ve only just scratched the surface of what we’re going to achieve together.”

The former Creative Agency Managing Director with Accenture Song, Eagle arrived at the firm via one of its many acquisitions in the last decade – spending three years in senior roles with Karmarama. Hodge also arrived via this root, having spent 11 years with Karmarama, before becoming Accenture Song’s Chief Strategy Officer in 2022. According to Hodge, the duo have already been “in the habit of working in partnership” over the last three years.  

On the continuation of that partnership, Hodge added, “It’s a joy to work with someone who shares the same high level of ambition. The strength of belief in what we can achieve for our clients is stratospheric. Accenture Song is a treasure trove of capabilities and divergent skillsets, which combined drive growth for clients. Together, we’re committed to developing a working culture that embraces the diversity of the humans who have these talents.”

As they look to forge ahead, Eagle and Hodge have already made their first appointment in Laura Brown to lead growth and marketing – previously at Engine Group – joining their leadership team, which also includes long-standing Chief Creative Officer Nik Studzinski. They will report to Bill Scott, who has overall responsibility for all of Accenture Song’s Communications practice in the UK and Ireland, including Droga5.

Scott, who is Managing Director for Accenture Song’s Communications capability in the UK and Ireland, noted, “Zoe and Will have a proven close partnership which they’ve developed over the past three years, and in their new joint leadership roles, they will use their complementary skills to inspire and grow this great agency from strength to strength. Today’s businesses value inclusivity and collaboration because we know that no problem can be solved alone. This is collaborative style of leadership is in tune with that approach. They’re going to be a formidable partnership.”

Hodge and Eagle replace previous leader, James Denton-Clark, who had held the role since 2022. Another former Karmarama stalwart, Denton-Clark has since announced that he will join renowned marketing firm Saatchi & Saatchi as its CEO.