Consumer sector M&A expert James Cass joins AlixPartners

14 March 2023 2 min. read
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AlixPartners has announced the arrival of James Cass as a Partner and Managing Director in its risk advisory practice. Fellow Managing Director Graeme Smith noted that Cass boasts a “depth of experience advising on deals in several consumer verticals on a national and cross-border basis.”

Based in London, Cass brings 23 years of knowhow to AlixPartners. This includes corporate finance experience, including international M&A advisory, debt and equity capital markets and structured finance transactions.”

Smith added, “We are delighted to welcome James to the firm. As an M&A specialist focusing on the consumer industries sector, he will be closely collaborating with the firm’s M&A, consumer, and private equity specialists.”

Consumer sector M&A expert James Cass joins AlixPartners

Cass’ arrival will further strengthen AlixPartners position in M&A advisory ,by bringing a proven track record of commercial strength and revenue generation and a strong network in the consumer sector. Most recently, Cass was Global Co-Head of the Consumer Corporate Finance sector at Rabobank, where he led the bank’s strategy, and coverage of food and beverage clients. Prior to this, he was the bank’s Global Head of its Beverages Corporate Finance business. He also spent the first 13 years of his career at Deutsche Bank, working in its UK M&A and consumer, healthcare, leisure and real estate corporate finance wing.

“We are excited by James’ decision to join the firm and bring to AlixPartners his wealth of experience and expertise in the consumer industry M&A space. James will play a key role AlixPartners General in helping to deepen our global M&A capabilities and our offerings to clients at all stages of the deal lifecycle”, added Sean O’Flynn, another Managing Director at AlixPartners.

In a post to his personal LinkedIn, Cass himself commented that he was “looking forward to this next step in my career and to working with Graeme Smith, Sean O’Flynn and team” to bring “the best to our clients.” The post has garnered more than 200 engagements.

AlixPartners is a global consulting firm that specialises in helping businesses and investors successfully address complex and critical challenges. Earlier in the year, the advisory firm promoted 21 individuals to its most senior rank across its global operations.