Dan Coral and Rory Farquharson to join Elixirr partner team

09 February 2023 Consultancy.uk 3 min. read
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Elixirr has announced plans to promote two professionals to its partner team. Dan Coral and Rory Farquharson will take on the roles from October 2023.

Co-Founder and CEO of Elixirr, Stephen Newton, commented, “Both Dan and Rory have impressive stories and have helped us achieve real growth in the US market – one which is notoriously complex to enter. I am proud to welcome them into my partner team and see where they help take the firm next. Promoting from within is one of the most important ways we can ensure our unique culture and restless commitment to clients remains as we scale”.

Elixirr is a global consulting firm working with clients across a diverse range of industries, markets and geographies. Founded in 2009, the firm set out to be the ‘challenger consultancy’ and do things differently than the large corporate consultancies dominating the industry – and rewarding key talent with promotion from within has been a core pillar of that goal.

Dan Coral and Rory Farquharson to join Elixirr partner team

The consultancy’s organic growth strategy will see the firm welcome Coral and Farquharson to the partner team, effective October 2023. Both have been instrumental in the firm’s expansion in the US – which resulted in over 100% growth in the firm’s 2021 financial year – and as partners they will continue contributing to the firm’s success worldwide. 

Farquharson joined Elixirr in 2015, and has since lived and worked in four of the firm’s central geographies: Johannesburg, San Francisco, New York and London. He has played a key role in Elixirr’s US growth story, from being the first person there on the ground to helping Elixirr’s US partners grow the team and client base to what it is today. Since returning to Europe in early 2022, Rory has been working with one of Elixirr’s key Switzerland-based clients to help deliver a critically important global transformation. As a Partner, Farquharson will continue to focus his energy on growing Elixirr’s client footprint and talent base between London and Switzerland. 

Speaking on his promotion, Farquharson said, “I’m delighted to be joining the partner team at Elixirr this year. Since I joined the firm in 2015, we have achieved some incredible things for our clients and our team. Elixirr has profoundly shaped not just my professional journey but my personal one, and as a partner I’m looking forward to positively impacting all those I work with”.

Coral meanwhile joined Elixirr in 2021 from Accenture and is currently based out of the firm’s New York office. He has over 12 years of consulting experience, with deep expertise in data strategy and end-to-end strategy development, as well as integration management for complex M&As. At Elixirr, he has been working with a key US client, driving growth and change throughout the organisation. As a Partner, Coral will remain focused on growing the firm in the US market, leading cross-functional, data-driven programmes while developing the future leaders of the firm.

On what it means to him to become a Partner, Coral added, “I joined this firm because I wanted to grow a business that was laser-focused on helping clients achieve their goals. It is a privilege to work with exceptional colleagues across the board. Helping my clients and supporting my team to become top leaders are two things I’m very passionate about and I look forward to doing more of this on the partner team. The US business has immense opportunities for growth and I’m ready to scale it even further in the coming years.”