Elixirr promotes two new partners from within firm

11 January 2023 Consultancy.uk 3 min. read
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Elixirr has promoted two of its experts into leadership roles. Danielle Croucher and Ben Gower both become members of the consultancy’s growing partner team.

Elixirr Founder and CEO, Stephen Newton, commented, “I’m extremely proud to welcome two more of our own into the partner team, Dani and Ben. Both have demonstrated exceptional talent; Dani in the US and Ben working with one of our largest global accounts. It has always been important to me that Elixirr is a firm that rewards its people when they are deserving of it. So, I’m very happy to give these two recognitions for the great work that they have done and will continue to do. Congratulations both!”

Promoting from within forms one of Elixirr’s four growth pillars, showing the firm’s commitment to nurturing and developing its people to become leaders. Looking ahead, Danielle Croucher will continue to scale Elixirr’s US business, both commercially delivering clients’ strategic visions and culturally by growing the team. Meanwhile, under Ben Gower’s leadership, the firm will deepen their presence in the insurance space, both in the UK and globally.

Ben Gower and Danielle Croucher, Elixirr

Danielle Croucher

Joining Elixirr as a Manager in 2019, Croucher previously worked for a financial services firm as their customer experience head. There, she helped set up an internal consultancy; she was accountable for building the customer experience team from the ground up. Her experience in industry has shaped her ability to really understand clients’ needs and deliver solutions that achieve great impact, relying on her expertise in customer experience as well as expertise in digital transformation, business model innovation, agile organisations and product/service re-design.

Based in New York, she has played an integral role in expanding Elixirr’s US presence to date, which experienced over 100% growth in FY 21. She has led a transformation programme for one of the firm’s largest accounts, a US healthcare insurance provider, for the past three years. After just three years at Elixirr, she has now made Partner.

Speaking on her new challenge, Croucher noted, “As a partner, I’m really looking forward to continuing to solve tough challenges for my clients and deliver solutions that really address global issues in new and exciting ways. Something I’ve found most rewarding during my career is the development of the people around me. As a young female partner, I’m also passionate about using my platform to mentor the next generation of female leaders within the firm.”

Ben Gower

Meanwhile, Gower joined Elixirr in 2015 as an Analyst. Since then, he has led major transformation projects in multiple geographies with some of Elixirr’s biggest clients. He relocated to the US to grow Elixirr’s core team before returning to the UK in 2019, to lead Elixirr’s strategy and technology transformation work with major insurers and a range of UN agencies. In 2021, he doubled the size of one of Elixirr’s largest clients, a major insurer, expanding the support Elixirr provides to 5 different geographies, and led up to six projects at any one time. This included managing the design of the client’s new global insurance platform, supporting the launch of a new motor insurance product and equipping their future CIOs and COOs for the age of digital disruption.

Gower previously worked for PwC in the company’s insurance and actuarial division – as well as having been a maths teacher in South London. He is the second professional in Elixirr to have progressed from Analyst to Partner. He will now continue to lead Elixirr’s strategy, transformation and innovation work, enabling clients to connect to the latest thinking and technology needed to adapt and disrupt in the digital era.

On his promotion, Gower added, “I’m incredibly proud to be part of the partner team at Elixirr – a firm that empowers its people from day one to use their creativity, diligence and expertise to deliver fantastic results for our clients. By equipping our teams with a true ownership mentality, we are able to build deep relationships with our clients – giving them the advice they need to hear, not just what they want to hear. I look forward to introducing more companies to Elixirr’s unique form of consulting and being part of the team leading Elixirr’s meteoric rise.”