Capgemini acquires creative agency 23red

Creative agency 23red has joined Capgemini Invent. The UK based agency mainly has clients in the public and third sectors.

Founded in 2000, 23red is a creative agency headquartered in London. Through cutting-edge insight, expert strategic planning and award-winning creative ideas, 23red helps leading businesses, charities and government to shift the behavior of their audiences. The firm’s experts deliver projects that focus on immediate actions to drive long-term change. They conduct work that engages audiences through the most relevant channels, close to the point of purchase, influence or change.

Capgemini is a global professional services firm, partnering with companies to transform and manage their business by harnessing the power of technology. The group is a diverse organization of over 350,000 team members in more than 50 countries. Capgemini Invent is the organisation’s innovation, design, and transformation powerhouse, accelerating ideas into prototypes and scalable real-world solutions that help our clients get the future they want.

“Clients in the public and 3rd sectors are increasingly relying on the use of data insights and digital technologies to truly engage their target audiences. This is particularly pertinent for public information, societal and charity communication campaigns,” said Cyril Garcia, CEO of Capgemini Invent. “23red’s capacity and competencies in this space will help our UK team to meet increasing demand for our sustainability and purpose-driven customer first services, which are also a key growth area for the Group. I am delighted to welcome them to Capgemini.”

The 23red team will join frog in the UK, part of Capgemini Invent. Partnering with passionate leaders and visionary entrepreneurs, frog applies creativity, strategy, design, and data to re-invent businesses, drive growth, and orchestrate customer centric transformation – and the deal for 23red further strengthens it, after it added design brand Rufus Leonard to its team earlier in 2022.

Jane Asscher, CEO and Co-Founder of 23red, added, “As a purpose-driven organization, we felt that our values and culture were closely aligned to those of the Capgemini Group. This was a key consideration for us. Capgemini’s global scale and breadth of industry expertise will bring great added value to our clients in the public and 3rd sectors. We are excited about the range of services that the Group provides to numerous global brands and the amazing career opportunities that this will also bring for our team members.”